KDDI announces the third "lotta" design mobile phone "iida"

KDDI today announced that as the latest model of design cellular phone "iida" that draws on the flow of "au disign project"Lotta (Lotta)We announced.

Both design and high function are compatibleThe first step "G9"AndThe second "ply" "PRISMOID"It is the third series of the series.

Details are as below.
The venue is a spiral hall in Omotesando


"Iida" has been evaluated in many fields since its inception


Brand image also penetrated


What is iida? Explanation


The world of iida is said to spread by creators of all sectors and the sensibility of iida stimulating, sometimes fusing


And the latest model "lotta (Lota)" appeared


Compact and simple design


Adopting its own GUI


Ichiro Iwasaki who designed the design as "G9"


This is a strap for lotta "STRAP-TRAP"


"8071 STRAP"


The official website is below.

Lotta | Mobile phone | iida

In addition, at the venue, an award ceremony for iida AWARD 2010 was held for students who designed excellent lifestyle products.


·Question-and-answer session

Q:Free Ishino. About iida Awards Is there a lifestyle product, but will it be involved in the shape of the future terminal?

A:We are recruiting for lifestyle products. In the award this time it will be a lifestyle product. It will be the first time this time but it is undecided whether to recruit the design of the mobile phone body after the second or later.

Q:Journalist Kamio. When thinking about the au design project, I think that the effect on the sales side has also appeared in around a year and a half since the beginning but how much feedback is gained in improving the sales force or whether it is over-the-counter competitiveness About the future strategy Summary on iida effect.

A:As it was also in the presentation, the effect of enhancing the brand effect has come out. The brand has improved as much as INFOBAR pulled the au design project. It feels on the skin that it leads to sales power. Continuing to put out such products will lead to an improvement in brand power and I would like to continue as a long-lasting brand.

Q:Nikkei's Shiraishi. What kind of product and price do you want to buy?

A:This time lotta is widely centering on the layer that both men and women are relatively young and compact as a target. Price is same price as prismo.

Q:As for the function, there is no one seg, but is it designed with importance on price?

A:Although some may be unsatisfactory to function-oriented type, there are others who are seeking simple ones while there are many mobile phones full of functions. As for those who want positive and simple things, I think that it is okay with electronic money as well. Although PRISMOID so far can be experienced by touching ease of opening or touching everyday such as ease of opening or touching keys, there are also Kodawaries in such parts, but not only functions and software, but also everyday I would appreciate it if you think that it is sophisticated inside.

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KDDI's design mobile phone "iida" third volume "lotta" haste photo review - GIGAZINE

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