KDDI will start "Gangan Student Discount" with basic charge of 390 yen, for family members as well



KDDI's mobile phone brand "au" which started "Gaku" for students whose basic basic royalties are half the first in the industry in November 2000, will be renewed to 390 yen for students "Gangan Student DiscountIt is clear that it will start.

In addition to new contracts, existing student users are covered, and total monthly basic monthly charge of not only students but family members is 390 yen, so it is a total reasonable plan.

Details are as below.
Since 2009, KDDI has developed a reasonable option plan "Gangan" series for calls and mails. This is 390 yen per month started in August and calls of up to three calls will be free for 24 hours "Ganggan Talk"


Mail begins in November, regardless of whether there is a destination or an attached file "Gangan Mail"


And a new student campaign will be deployed.


This is a new campaign "Gangan Student Discount" which will be expanded from February 9 (Tue) to May 9 (Sun) with basic charge of 390 yen. The content is that the basic usage fee of "Plan E Simple" which is the price plan of Gungan Mail will be 390 yen for half the maximum for 3 years maximum. Targeted are new contracts and students currently using au, and family members (subject to new contracts) also target half the basic charge.


In addition, due to the basic usage fee becoming 390 yen, when using Gangan mail alone, together with "EZ WIN course (monthly charge 315 yen)" for using mail, total of 705 yen per month, together with gang talk Even 1095 yen per month, it is very reasonable.


We also support students on the content side


"YOUNG Half Price Campaign" in which content becomes half price


There are also gifts for music, drama, e-books.


·Question-and-answer session
Q:As a result of introducing "Gokubetsu" in 2000, au has expanded contractors, but is there a numerical target? What are the measures to dealers with this campaign? How to appeal "au Lessiness" to students

A:Although it is a numerical target of Gangan Student Discount, although I have set it inside the company, I would like to be pardoned on the sales strategy. As we are planning to dealers, we think that we can win with three synergistic effects of price, service and product, so we challenge a variety of things and make an appeal that users will be pleased with in the biggest sales warfare in March I want to do.

"Au is not cheerful" has been said, by the distinctive edge including BIBLIO etc., I first think that "I want to put au likeness on the product itself". I would like to specialize in sports, focus on rate plans, and try hard to spread e-books.

Q:What do you think about the selling price of the terminal?

A:Regarding the price of the terminal, we are not able to decide as the agency is decided. I would like to make it possible to buy it cheaper than before. We will make sure that "the basic charge will be cheaper but the mobile phone's terminal has gotten higher".

Q:Although it is acceptance from February, what month will it be applied? Also, as for February what will happen to students even if they are members of society from April?

A:It is from March, which will be the next month. From April it will also be applied to workers.

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in Coverage,   Mobile, Posted by darkhorse_log