Acer's "Windows 7" loaded product release was like this

Since it is said that Acer's "Windows 7" equipped product presentation meeting which is famous for the netbook "Aspire One" will be held from 13 o'clock in Tokyo Midtown, I tried live broadcast from the scene.

Details are as below.
Is not Japanese price too high for Japanese PC? And that.


Explanation of company's logo and Acer group's signage product group


2009/10/13 13:22
Explanation of each brand. It seems to be positioned like this.


2009/10/13 13: 26
About the reason for purchasing the PC, as to whether it is a replacement or an increase in purchase, the result of the monthly purchaser survey by GfK.


For notebook PC


For Netbook



Developed according to the actual condition of the second computer


2009/10/13 13:34
Acerically, this time it seems to want to push "AspireTimeline" as this new mobile subnote market.


"AspireTimeline", AS 1410 - Bb 22 / Kk 22 / Ws 22. Estimated selling price is about 50,000 yen. Windows 7 Home Premium 64 bit version installed. 11.6 inches at 1366 x 768 resolution, dual core CPU Celeron SU 2300, 2 GB memory and 250 GB hard disk, 8 hour battery. Weight is 1.37 km.


Size looks like this. "Aspire 1410" is smaller than a magazine as a design that you want to carry around everyday. The thinness is 22.1 mm, compactness considering portability. A4 size magazine is 210 mm × 297 mm, "Aspire 1410" is about 204 mm × 285 mm.


Realize a PC that will not get hot. This is called "Acer ComfyCool technology", adopting Intel's technology "Laminar Wall Jets Technology" which applied the concept of the cooling mechanism of the jet engine to the cooling mechanism inside the main body. By passing cold air between the chassis and the heat source CPU etc., we realized a mechanism that does not feel the heat even if the chassis touches human skin.


It seems to be a perfect balance note. In short, it's thin and light, with a full-size keyboard, HD video quality, 8 hours driving possible.


By the way Acer is an official partner of the Olympic Games. Vancouver in 2010 and London in 2012.


2009/10/13 13:39
Therefore, in this way "AS 1410 - SSVF", to put out the premium design with the Olympic logo.


I'm excited to emphasize the premium design with the Olympic logo in excitement


Proudly


During a photo session


You can see the confidence ... ...


Only one question and answer.

Q:
How do you change how to sell and how to make it by appealing "7" after ceasing Windows 7 release this time on Windows 22? You said that rationalization will be a keyword, but what exactly is it?

A:
The new model of this time is specialized in the channel business as usual as Acer, especially with the big theme being maximizing the price merit and cost performance among Acer and channel between users through users, We have stuffed up with price structure with each channel. I think that differentiation in price has been made among segments similar to domestic vendors.

· Continued
Photo of Acer's Aspire series new model equipped with Windows 7 Various