Actual state of "poor business" targeting day hire hostess freeters

Average occupancy rate is 50%, annual sales is 800 million yen. It is a stupid frater who keeps on with the work of day labor and a simple accommodation facility for young working poor (working poor) left behind by job hunting ice age "Rest boxIt is the actual state of business.

Because such business targets such as freeters who are in need of life, "Poor businessIt belongs to the genre. In easy-to-understand places, temporary dispatching and contracting work (which was called as a mentor in the old days) is putting on the point that even bad conditions do not even eat unless you work, so suddenly you need money when working in a bicycle operating state It is also in this market that accommodation business such as consumer finance industry which used to be active when it became active (in the past many were black finance), manga tea ceremony, internet cafe, this rest box etc (in the old days , Or a rice venue).

So, I will look at the situation of the modern "poor business" situation.
■ What is a rest box?


In the rest box, the place where the lowest price is 1,000 yen a day, on average approximately 1780 yen to 1880 yen a day on average a lot,First night is free. I am targeting nonstrut freeters who have become sleeping with so-called manga tea ceremonies and internet cafes and become completely social problems as they live on a daily basis, the other day "Dawn of Nikkei Special GaiaEven it was taken up. The first thing written "The average occupancy rate is 50%, annual sales is 800 million yen" was also explained in that program in the program. When using this rest box one of the bunk beds and one of the three bunk beds is allocated, so that the washing machine, the kitchen, the shower and the toilet can be used, and the laundry can be dried. It is a revitalizing business that you use crawling up from the bottom of society by using here. Unlike reclining seats such as manga tea ceremony, I can lie down properly and sleep properly so it seems that the degree of recovery of physical fitness and mental stability also differ considerably.

In the case of this rest box, it was explained that "occupancy rate is 50%" within 'Gaia's dawn', but it is hard to understand that this number is low or high, or if you are not interested in hotel industry or tourism industry I think so, let's see the latest data of the Ministry of Land, Infrastructure and Transport.

About the result of the second preliminary survey on lodging travel statistics survey

According to this, the capacity utilization rate of accommodation facilities is 46.1% nationwide average. Since the rest box of this time is mainly operated in Tokyo, looking at the figures in Tokyo, the occupancy rate is 62.0%. Although it can not judge whether margin ratio is high or low simply by this alone,Interview contents in 2004 written on this pageAccording to the beginning, it seems that it was 980 yen a day,This pageAccording to the report, in fiscal 2005, 1580 yen a day, and now the current price has risen to nearly twice the first time in 2007, and it seems that those who think that it is considerably "strict" are in line with the actual situation.

Also, in the Sankei Shimbun, I write this rest box as "young doiya".

Young doiya, OKWave ... managers are homeless born - living news: Isa!

1780 yen per night "Doya" is in the 20 - 30 years old - living news: Isa!

By the way, "doya" is "inn" = "yad" I read it upside down. People staying at such a cheap accommodation once in a lifetime of self-propelledness say that "Yado is not a place where humans can stay" and it seems that it is etymology that I read from the reverse.

In addition, if it is only simple staying, for example in the case of Osaka, the market rate is roughly like this.

Cheap accommodation in Osaka

I also have something to look for in the case of Tokyo. Supply will occur everywhere if there is demand. It is the same even for poor people who are hard to catch as consumers.

Cheap inn in Tokyo

■ Characteristics and problems of the poor business


The characteristic of such a poor business is that not only the labor of the poor but also consumption is a source of revenue. An example is as follows.

The strongest city THE Nishinari - Is there a future in this town - - Osaka Democratic People's Demopo Tour

Kamagasaki - people and streets (text 3)

"Making day laborers" Web magazine factree

There are many service industries targeting "single poverty" rather than the poor with families, constituting the area, everything from labor, consumption, entertainment to everything for the poor are finished. In other words, the current working poor and freeters, and the point where a single poverty state read by various names is already arrived is exactly what the above "Kamagasaki" has already embodied, and even if it becomes such a place That is why there is a market there.

The move to make more active use of this market started long ago, and in 2005 these books are out. There are 4 billion poor people living in less than 2 dollars a day in the world, so even if profit is low, a huge profit can be expected if devised.

Next-generation business strategy to change next-generation "poor" to "customer"

It is needless to say that the problem of such "poor business" is that it is often that it will not be established if the other party comes out of poverty. In the case of a market where the poor do not occupy the majority of society as in Japan as if it were a huge market where the poor are overwhelming majority as depicted in the book above, A state close to "enclosure" occurs. It is the enclosure of the entire district, only giving a level of salary that can not be saved, or seducing and attracting attractive consumables and services side by side.

The rest box is also an exception, not an exceptionM. Crew Co., Ltd.Looking at the bottom of "Construction Miscellaneous Procurement Work" also seems to be conducting day labor etc. In other words, it is a set of lodging place and labor. I have reproduced the old-fashioned daily work business system.

■ The poor business is a sign of absolute poverty


However, looking at this way, "Rest Box" is definitely profitable, but it is not just a poor business, it is not locked in, so it is nesting from there, so humanitarianly I am doing the right thing if it is rather. However, to make it nest is to let go of customers, so you can see that the business contains problems of stalling in a while. Probably you can predict why price increases are going on year by year.

What will happen if the gap spreads further in the Japanese economic situation in the future and the "class" in labor is more firmly established? It is no longer a sweet thing such as "disparity" based on a relative viewpoint, is not it a problem of the level of "absolute poverty"? The emergence and the end of the "poor business" implies that.