CM of GAP that has become like the end of the century by destroying the inside of the shop

People in the store rampage somehow, triggered by the fact that one customer mistakenly dropped the clothes at the clothing store. The destruction activity is becoming increasingly radical and finally to the scene which seems to come out in the movie depicting the end of the world. Although destruction is only in the shop, it is quite refreshingly destructive.

Details are as below.
Failed GAP Commercial - Google Video


Is it destroying to make it completely new?

By the way, I heard that this CM received the Silver Lion Award at the Cannes International Advertising Festival, which is said to be one of the world's three largest advertising awards.

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You can see high quality video from the link below.

http://www.mjz.com/qt.php?id=316