US government, using YouTube to campaign against drugs

It seems that the National Office of National Drug Control (ONDCP) started publishing a movie of drug-eradication campaign on YouTube. As a government agency it will be the first use of YouTube. I feel like doing it. Truly America.

It is already published and you can check what kind of movie it is from the following address.
The Office of National Drug Control Policy
http://www.youtube.com/ONDCP

Click here for press release by the National Drug Administration.

White House Anti-Drug Office Begins Posting Videos on YouTube

According to the release, this attempt is not only because the advertising activities in the place where the number of users like YouTube gets more attention are effective for the drug-eradication campaign, but public institutions are also notified about today's rapidly changing communication place It seems to be a proof that it is adapted.

In other words, because it is a government agency, we will respond flexibly to changes in new technologies and changes in social conditions. It is very different from Japan.