Aug 01, 2023 11:35:00

Amazon is preparing a policy that will require Amazon to share 30% of ad revenue with ad-supported video streaming apps on Fire TV

Amazon requires ad-supported video streaming apps available on

Fire TV to 'use Amazon's advertising services.' Furthermore, even if Amazon's advertising service cannot be used, it has become clear that a policy will soon be enforced that requires video streaming apps with advertisements to 'distribute 30% of advertising revenue to Amazon'.

Amazon modifies ad revenue, impressions share policy for international Fire TV apps | Fierce Wireless
https://www.streamtvinsider.com/video/amazon-modifies-ad-revenue-impressions-share-policy-international-fire-tv-apps

Amazon Updates Ad Revenue Sharing Policy for Fire TV Apps iPhone in Canada Blog
https://www.iphoneincanada.ca/2023/07/31/amazon-fire-tv-apps-ad-revenue-sharing/

From September 1, 2023, Amazon will enforce a new developer policy that obliges video streaming services that can be used on Fire TV to distribute 30% of ad impressions in the United States to Amazon.

You can check the relevant part from the following.

Ads Policy on Fire TV | Policy Center
https://developer.amazon.com/en/docs/policy-center/fire-tv-advertising.html#advertising-inventory-share-requirement

Ad revenue share requirements
Starting September 30, 2023, in countries where APS is not available, developers of ad-supported Fire TV apps with more than 30,000 hours of monthly usage will be contacted by Amazon and will You must give Amazon 30% of the total revenue from advertising in your TV app.

According to our Ads on Fire TV policy, if you have an ad-supported Fire TV app in the United States and your app is used for more than 50,000 hours per month, you are eligible for Amazon's advertising service, Amazon It seems that you need to register with Publishing Services (APS). In the case of countries and regions other than the United States, it seems that the requirement to register with APS will be reduced to 'more than 30,000 hours of usage per month'.

In addition, Amazon is obliged to provide 30% of advertising revenue to Amazon from September 30, 2023 for advertising ant video streaming service apps provided in countries where APS is not available.

An Amazon spokesperson said, “Our goal is to deliver a great streaming experience on Fire TV and help our streaming partners reach an ever-growing audience around the world. We are updating our terms and conditions of business to ensure that our business practices are consistent around the world.'

Before the policy change, APS registration was required for ad-supported Fire TV apps. However, there was no special policy for ad-supported apps offered in countries where APS is not available.