"Lineage hot weather e-mail facilities" campaign

Currently, it seems to be a campaign that allows users who are playing online RPG game "Lineage" to send a "Lineage Hot Momma mail service" to friends who have not met in the game for a while.

It is a planning intention to get back to the game, but it is quite interesting.

Details are as follows. Also note the back side of online RPG management as far as I know.
Lineage "Lineage Hot Topics Visit Mail" Campaign Held
~ Would you like to meet with your old friends! It is! ~

A variety of benefits are offered to friends who received "Lineage Hot Mayday Mail Service", loans of special weapon armor sets have been made, and users who received further hot weather e-mails are in the campaign period In-game items will be presented to both the sender and receiver of the "Lineage Hot Midner Affection mail service" if playing at home or at Lineage Authorized Internet Cafe for more than 2 hours.

About the campaign
【name】
"Lineage hot weather e-mail facilities" campaign
【Date and time】
August 1, 2006 (Tue) midnight - Thursday, August 31, 2006 11:59 pm
【Target】
◇ Sender's condition
1) It must be an account created before 11:59 pm on July 31, 2006
2) You possess a character
◇ Conditions for recipients (friends)
1) It must be an account created by 11:59 pm on April 30, 2006
2) No login to Lineage since midnight on May 1, 2006
※ 1 The number of accounts that can receive "Lineage return invitation mail service" is limited to 7 cases.
【way to participate】
Sending is possible from 'Send Lineage Hot Midnight mail service' on the special site

Actually, how many% of users will be returning for such reasons?

Once, special site is also available.

"Lineage hot weather e-mail facilities" campaign

I had the opportunity to speak with the staff in charge of Lineage 2 before, but the monthly fee is the highest among the existing online games, it seems that we have achieved profitability quite early. If you do not set a certain price from the beginning again, it will be easier to lower but it will be difficult to give up.

Also, according to the other online RPG, who retired from the president now, the total number of users of online RPG is difficult to manage at the stage when the percentage of those who quit and those who newly join become almost the same It seems to be finished when the number of people stopping exceeds the number of newcomers. If you think about avoiding it, it seems that it will not be said that at least every month from 2000 yen to 4000 yen should be used by existing users.

It is serious.