A mysterious pet "Genpets" that is not a toy made by genetic engineering

Do not get out of the package ... the size is 298 x 244 x 76 mm. It is bioengineer pet, allergen free, it is safe for children, easy to maintain, it seems that it is a kind of pet that I have never seen before.

Details are as follows.
Genpets.com - Bioengineered Buddies!
http://www.genpets.com/index.php

A lot of pictures
http://www.genpets.com/media.php

Lifespan is 1 year or 3 years
http://www.genpets.com/meet.php

Genes are separated by color. Red, orange, yellow, green, blue, indigo, purple. The personality is decided by this. In other words, there is feeling.
http://www.genpets.com/features_cc.php

In the upper right is the life monitor, LCD shines glitteringly, that means it is alive
http://www.genpets.com/features_heart.php

Meter showing freshness ... Also, it seems that this genpets is small, but sound comes out, so it's natural to live!
http://www.genpets.com/features_freshstrip.php

FAQ, there are lots of outrageous things written. According to this, when putting out from the package, it opens his eyes only for 20 minutes and finally (almost)
http://www.genpets.com/faq.php

The purchase is from here ... The sale is not yet started
http://www.genpets.com/store.php

Whether this is true or not is up to you.