Dontakos spicy chili flavor

From June 5, 2006 (Monday) nationwide release, prices are open.

Somehow the tendency of snacks recently is to make the taste twice or triple anyway, trying to taste the thick taste is fashionable?
The spicy tortilla chips are new! "Dontakos spicy chili flavor" new release
http://www.koikeya.co.jp/news/detail/41.html

"Dong Takos" is a real tortilla chips made with a unique manufacturing method that grinds corn with a stone mill, then baked and fried, it features a unique crisp texture. "Dontakos spicy chili taste" to be released this time has finished in a taste that stimulates chili peppers using several kinds of spices.

I do not know exactly how it differs from normal Mexican chilli taste of ordinary Dontakos, but it is said to be spicy and chili taste anyhow. How many times is it painful?