Television mirror "Seura" floating on the mirror

It is a television that emerges on the mirror itself rather than being reflected in the mirror. There seems to be various uses. Is there a place that already introduces Kore in Japan too?
Seura - Television Mirror
http://www.seura.com/index.html

As an actual image, it is obvious if you look at the top page of the above official website. What kind of technology is it ... how the LCD writes about ... .... Even so, it seems that it is not very happy even if the TV is reflected in the mirror of the washbasin, but the mirror behind the bar and the mirror when haircuting is interesting as in the actual construction example. Or, to shed information at the event venue. I wonder whether to distribute sale information using this as a mirror of a washroom of a home electronics mass merchant like Yodobashi. Oh, and then we adopt this to wash at the railroad companies' stations.