Amazon to raise prices on smart speakers like Echo, Fire TV, and Kindle devices by up to 60%.
Amazon has raised prices across its entire lineup of hardware, including its
Amazon hiked prices on Echo, Fire TV, Kindle, eero to offset 'significant increases' in memory costs | Fortune
https://fortune.com/2026/08/21/exclusive-amazon-quietly-hiked-prices-echo-fire-tv-kindle-eero-significant-increases-memory-costs/
Amazon just hiked the prices for Echo, Fire TV, and Kindle products by up to 60 percent | The Verge
https://www.theverge.com/tech/983598/amazon-price-increase-echo-kindle-fire-tv
Amazon just quietly raised the price of all its Fire Sticks
https://www.pocket-lint.com/amazon-just-quietly-raised-the-price-of-all-its-fire-sticks/
The biggest price increase is seen in the 'Echo Dot (5th generation),' which has risen from $49.99 (approximately 7,946 yen) to $79.99 (approximately 12,700 yen), a roughly 60% increase. The ' Echo Dot Max ,' Amazon's flagship smart speaker released in 2025, has seen a 20% price increase, rising from $99.99 (approximately 15,800 yen) to $119.99 (approximately 19,000 yen). The ' Fire TV Stick 4K Max ' has increased by more than 40% to $84.99 (approximately 13,500 yen), and the three units of the ' eero 7 ' have risen from $349.99 (approximately 55,620 yen) to $399.99 (approximately 63,570 yen), a 14.3% price increase.
Photo review of Amazon's fully redesigned smart speakers, 'Echo Dot Max' and 'Echo Studio' - GIGAZINE
The basic ' Kindle (16GB) ' has seen a price increase of approximately 37% to $149.99 (approximately 23,800 yen), while the 'Kindle Paperwhite (16GB)' has seen a 25% price increase from $159.99 (approximately 25,400 yen) to $199.99 (approximately 31,780 yen). While the prices for both devices remained unchanged when accessed from Japan at the time of writing, some Kindle models were unavailable for order.
Christie Schmidt, senior communications manager for Amazon's Devices & Services division, said in a statement to the media: 'The consumer electronics industry is facing a significant increase in the cost of memory and storage components. We have absorbed these increases as much as possible so far, but we have recently adjusted prices across our entire product line. Our commitment to providing great products at affordable prices remains unchanged.'
According to technology media outlet Pocket-lint, based on the price history of all Fire TV Stick models, the price increase was implemented uniformly on August 21, 2026. Furthermore, Pocket-lint points out that 'what's strange about this price increase is that, unlike Apple and Roku, there was no official announcement beforehand. I only noticed the price increase when I was looking at the Amazon app on my smartphone and immediately realized it was much higher than the usual price.'
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in Hardware, Posted by log1e_dh