Amazon CEO Andy Jassy says Trump tariffs are starting to cause product prices to rise
Amazon CEO Andy Jassy said President Donald Trump's tariffs are starting to affect the prices of some products.
Amazon's Jassy says Trump's tariffs are pushing up prices
Amazon CEO Andy Jassy says tariffs are starting to drive up product prices | TechCrunch
https://techcrunch.com/2026/01/20/amazon-ceo-andy-jassy-says-tariffs-are-starting-to-drive-up-product-prices/
In April 2025, President Trump announced the introduction of 'reciprocal tariffs,' which would raise U.S. tariffs based on the tariffs and non-tariff barriers of other countries. The introduction of these reciprocal tariffs resulted in price increases on a variety of products, including electronic devices, and a surge in last-minute demand to purchase products before the price increases.
President Trump's announcement of reciprocal tariffs hits the tech industry hard, causing stock prices to plummet for Apple, Amazon, Meta, NVIDIA, Alphabet, and Microsoft - GIGAZINE
by Gage Skidmore
Amazon CEO Jassy said President Trump's sweeping tariffs have caused prices to rise on some products, and sellers are considering how to absorb the costs.
Many third-party sellers selling products on Amazon and its marketplace stocked up on inventory ahead of the tariffs to keep prices low for customers, but Jassy said this inventory ran out by fall 2025.
'The impact of tariffs is starting to trickle down to certain products and prices. Some retailers are raising prices to pass the increased costs on to consumers, some are absorbing the price increases to stimulate demand, and some are somewhere in between. The impact of tariffs is becoming more pronounced,' Jassy said.
'America's most popular brands and retailers are scrambling to navigate the details of a new trade agreement that has yet to be made public,' Steve Lamar, CEO of
While Amazon strives to keep prices as low as possible for consumers, there are times when price increases are unavoidable. 'As we all know, retail is a mid-single-digit operating margin business, so if labor costs increase by 10%, there's very little room to absorb that,' Jassy said. 'We don't have an infinite number of options.'
Meanwhile, while consumers are still spending under the tariffs, the tariffs are impacting some consumers' purchasing habits, with Amazon seeing some consumers trade up for lower-priced items or seek out bargains, while holding back on higher-priced discretionary purchases, Jassy said.
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