The EU's 'AI Law' mandates labeling for AI-generated content.
Effective August 2, 2026, the EU's 'AI Law' came into effect, enforcing regulations on the labeling of AI-generated content. This law mandates that AI-generated images, audio, video, and text must be clearly labeled to indicate their artificial origin.
AI labels to be compulsory on authentic-looking content under EU rules | AI (artificial intelligence) | The Guardian
AI Content Labels Become Mandatory Under EU Law – Unite.AI
https://www.unite.ai/ai-content-labels-become-mandatory-under-eu-law/
EU Will Mandate Labels On Authentic-Looking AI Content Starting August 2
https://www.engadget.com/2227966/eu-mandate-labels-on-authentic-looking-ai-content/
The 'AI Law' is a law that was enacted in May 2024, and only a portion of it was applied when it came into effect in August 2024.
EU's 'AI Law' to come into effect on August 1, 2024; fines for violations can be up to 7% of annual revenue or 35 million euros - GIGAZINE
Starting August 2, 2026, labeling of AI-generated content will be mandatory. This change will require companies developing and building AI generation systems to mark AI-generated content in a machine-readable format so that it is clear that it is AI-generated.
Furthermore, for images, audio, and videos that constitute deepfakes, as well as AI-generated text published for the purpose of conveying information of public interest, it must be disclosed to viewers that the content is AI-generated.
Aside from generated products, chatbots, AI agents, and avatars must be designed to inform users that they are AI at the start of the initial interaction.
The obligation applies to both the providers who develop and deliver the systems and the companies that use AI in their products, services, and publications. There are no geographical exemptions; AI laws apply to AI products used within the EU, regardless of their location.
Violators face fines of up to 15 million euros (approximately 2.7 billion yen) or 3% of their annual global sales. Small and medium-sized enterprises are eligible for reduced penalties.
According to the European Commission, 83 service providers, including Anthropic, Google, Meta, Microsoft, Mistral, OpenAI, Cohere, Aleph Alpha, Black Forest Labs, and Synthesia, as well as users such as Getty Images, Lenovo, Lufthansa, the power company Iberdrola, and Bulgari, have signed a voluntary code of conduct to comply with the obligation to indicate and label products as AI-made.
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in AI, Posted by logc_nt