We've compiled a list of the top 5 paid subscription services used by GIGAZINE readers, broken down by age group.
Subscription-based services vary by genre, from
First, we asked 'What subscriptions are you currently using? (Multiple selections allowed),' and the results are as follows.
Looking at the percentage of responses, Amazon Prime was the clear leader at 26.0%. Netflix came in second at 10.2%, meaning Amazon Prime was more than double Netflix's usage. Following that, 'None in particular' came in third at 8.2%, Nintendo Switch Online in fourth place at 6.3%, and
Next, we asked those who selected 'Other' in the previous question to freely enter the subscriptions they use, and the resulting word cloud is shown below.
In the free-response section, responses related to generative AI services such as
The top 5 most frequently used subscription services by age group are summarized below. Amazon Prime and Netflix ranked 1st and 2nd across all age groups, indicating that they are standard subscription services among GIGAZINE readers of all ages. In addition, Nintendo Switch Online and YouTube Premium ranked highly among those in their teens to 50s, Apple Music, U-NEXT, and Kindle Unlimited ranked highly among those in their 60s, and d Magazine, ABEMA Premium , and Adobe Creative Cloud ranked highly among those 70 and older, showing that non-video and gaming services become more prominent as age increases.
| era | 1st place | 2nd place | 3rd place | 4th place | 5th place |
|---|---|---|---|---|---|
| teenager | Amazon Prime | Netflix | Nintendo Switch Online | Spotify | YouTube Premium |
| 20s | Amazon Prime | Netflix | YouTube Premium | Nintendo Switch Online | Apple Music |
| 30s | Amazon Prime | Netflix | Nintendo Switch Online | YouTube Premium | U-NEXT |
| 40s | Amazon Prime | Netflix | Nintendo Switch Online | YouTube Premium | d Anime Store |
| 50s | Amazon Prime | Netflix | Nintendo Switch Online | YouTube Premium | Amazon Music Unlimited |
| 60s | Amazon Prime | Netflix | Apple Music | U-NEXT | Kindle Unlimited |
| 70 years old and over | Amazon Prime | Netflix | d Magazine | ABEMA Premium | Adobe Creative Cloud |
Looking at the number of subscriptions used per person by age group, many people in their 20s to 50s use two or more subscriptions, and in particular, many people in their 20s and 30s use three or more. On the other hand, the proportion of people using '0' or '1' subscriptions increases for those 60 and older, showing a tendency for the number of subscriptions used to decrease with age.
Next, we asked, 'Please tell us which subscriptions you would like to use (multiple selections allowed).' The results are as follows.
The most common response was 'None in particular' at 20.6%, suggesting that a certain number of people are already using the subscriptions they need or do not want to add any more. In terms of specific services, Netflix topped the list at 11.6%, followed by Amazon Prime at 6.6%, YouTube Premium at 5.7%, U-NEXT at 5.7%, and Disney+ at 4.5%. While Amazon Prime stood out as the most frequently used subscription, Netflix was the most frequently mentioned service name when asked about subscriptions people would like to use, indicating a high level of interest in video streaming services.
For those who selected 'Other' in the previous question, we asked them to freely describe the subscriptions they would like to use, and the results are compiled into a word cloud below. In addition to specific service names, responses included genre names such as 'AI-related subscriptions,' 'multiple services,' and 'consumer electronics subscriptions,' showing that readers' interests are quite finely divided, including generative AI, sports streaming, video streaming, language learning, VPNs, and more.
If you'd like to deliver your products or services to GIGAZINE readers who are highly interested in these digital services and subscriptions, please contact us using the link below!
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