Ferrari unveils its first electric car, the 'Ferrari Luce,' designed in collaboration with former Apple executive Jony Ive, who designed the iMac and iPhone.
Ferrari has unveiled its first electric vehicle, the ' Ferrari Luce.' It has garnered attention for being designed in collaboration with
Ferrari Luce - Ferrari.com
https://www.ferrari.com/en-EN/auto/ferrari-luce
Ferrari reveals its first EV, with design help from Jony Ive | The Verge
https://www.theverge.com/transportation/937066/ferrari-luce-ev-jony-ive-marc-newson-lovefrom
Former Apple designer's take on Ferrari will upset fans
https://appleinsider.com/articles/26/05/25/former-apple-designers-take-on-ferrari-will-upset-fans-of-the-vehicle-brand
The Ferrari Luce is Ferrari's first electric vehicle, its second four-door car, and its first five-seater, all featuring a proprietary electric power source designed by the company. The exterior, jointly designed by Jony Ive's LoveFrom and product designer Marc Newson , is said to have the lowest drag coefficient in Ferrari history. LoveFrom was reportedly ' allowed to determine the design direction from the very beginning of the project .'
front
rear
The interior design has been simplified and streamlined to improve the driving experience. The interior is as follows:
The controls and displays are grouped by function, with the most important commands and feedback positioned directly in front of the driver. It features precisely engineered mechanical buttons, dials, toggle switches, and other switches combined with a multi-function digital display.
The three-spoke steering wheel is machined from a single piece of aluminum. Analog control modules are mounted on both sides and are positioned in an ergonomically convenient location. The left analog control module is the 'E-Manettino,' an energy management tool, while the right one is the 'Manettino,' which changes the driving characteristics.
Next to the shift lever is a smart key featuring the Ferrari emblem. Inserting the key here activates the power and unlocks the shift lever.
The control panel combines mechanical controls with a digital touchscreen, allowing you to operate the air conditioning, in-car settings, and media controls.
A distinctive feature is the multigraph located in the upper right corner of the control panel, which combines mechanical hands with a digital display. The multigraph can be used as a clock, compass, and 60-second stopwatch.
The Ferrari Luce will be priced from 550,000 euros (approximately 100 million yen) in Europe and is scheduled to be released in the latter half of 2026.
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