Mar 10, 2026 18:12:00

Headline news for March 10, 2026

Ito En has rebranded its North American matcha brand ' matcha LOVE ' and announced six new products based on the concept of 'free matcha loved by the world.'

The free matcha that the world loves. matcha LOVE | ITO EN

https://www.itoen.jp/matchalove/

matchaLOVE Brand Movie - YouTube

'matcha LOVE' is a matcha brand that was launched in North America in 2013 amid growing popularity of tea overseas. The concept of this rebranding is to re-import the values of matcha, which has been enjoyed in a free style overseas, and redefine the brand.

The six new products are canned drinks 'matcha LOVE Matcha Very Berry Latte,' 'matcha LOVE Matcha Almond Latte,' and 'matcha LOVE Matcha Panna Cotta,' powder drinks to be dissolved in water or milk 'matcha LOVE Matcha Cloud Coconut' and 'matcha LOVE Matcha Lemonade,' and a set that includes a cup, lid, and matcha powder 'matcha LOVE Matcha Latte CUP.'

New 'matcha LOVE' products will be released sequentially from March 23, 2026.

By the way, the following article was published on the same day in the same month in the past.

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◆ Material (notes and other miscellaneous items)
Obasan Moon Chronicle - Obasan Moon Chronicle (Nakano) - Kakuyomu

Don't you run, Melos? - Don't you run, Melos? (Nakano) - Kakuyomu

◆Science (science, learning, technology)
Agency for Cultural Affairs: 'Extremely Dangerous' Signs National Museums and Art Galleries Should Not Meet Revenue Quotas, Threatened by Closure - Current Agency Staff Share Their Anger | Josei Jishin

◆ Society, politics, and economy (incidents, world news, and business)
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China criticizes Taiwan Premier's visit to Japan to watch the WBC as a separatist provocation | Reuters

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New unexpected 'missing concrete' directly below nuclear reactor remains a mystery 15 years after the Great East Japan Earthquake: Asahi Shimbun

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He was called in by his boss and warned, 'They'll write things that you didn't say, and in some cases, you could be affected, so please don't give interviews.' https://t.co/3X9USBdOLY
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◆ Lifestyle (life, living, health)
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◆IT/Gadgets (Internet, software, hardware, mobile)
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Zenn's Policy on AI-Powered Content Writing | What's New in Zenn

The emergence of generative AI has put the value of quantum computers in doubt. The fate of quantum talent.

I had occasionally looked at 2ch up until then, but when I saw a thread that was started when my previous workplace was in hot water over a certain incident, all the information that was being posted by people pretending to be plausible but was actually wrong, I thought, 'Oh, so that's how it is,' and since then I have stopped looking at it so much that it even surprised me.
— Yuri Kono (@konoy541) March 10, 2026