Google is considering ways to opt out of 'AI summary' and AI mode in Google Search
The UK Competition and Markets Authority (CMA) has announced that it has begun consultations with Google regarding requirements for AI features in Google Search.
CMA proposes package of measures to improve Google search services in UK - GOV.UK
Our approach to website controls for Search AI features
Google Exploring Ways To Allow Sites To Opt Out Of Search AI Features
https://www.seroundtable.com/google-opt-out-of-search-ai-features-40831.html
When you search on Google, the top of the search results will display an 'AI summary' of information collected and compiled by AI from multiple sites.
Google's 'AI-powered summary' gets Gemini 2.0 update to tackle more difficult tasks - GIGAZINE
Google also has an 'AI mode' that uses AI to generate answers based on information in its search index.
While these features are convenient for users, they have been pointed out as causing a decrease in website traffic.
In October 2025, the CMA designated Google as a 'search service with a strategic market position,' which allows the CMA to impose rules and obligations on Google that are appropriate and relevant to fair dealing, open choice and transparency.
The CMA said that because Google Search accounts for more than 90% of general search use in the UK and more than 200,000 businesses spend more than £10 billion (approximately 2.12 trillion yen) annually on search advertising, it is important that competition is properly functioning. It has begun consultations on four action points.
・Publisher management
Google will provide publishers with greater choice and transparency about how their content is used in Google's 'AI-powered summaries.' Specifically, it will allow publishers to opt out of their content from being used in AI features like 'AI-powered summaries' and from training AI models outside of Google Search. Google will be required to take practical steps to ensure publisher content is appropriately reflected in AI results.
・Fair rankings
Ensuring that the ranking of Google search results is fair and transparent to businesses, and establishing an effective process for raising and investigating complaints. Google will be required to demonstrate to the CMA and users that its ranking of search results, including 'AI summaries' and AI modes, is fair.
・Selection screen
By making a default selection screen mandatory for Android devices and introducing a selection screen in Chrome, users will be able to easily switch between search services.
・Data portability
Making it easier for individuals and businesses to utilize Google search data.
Sarah Cardell, Chief Executive of the CMA, said: 'This is a milestone day as we launch a consultation on the first-ever conduct requirements under the UK's digital competition regime. These targeted and appropriate measures will give UK businesses and consumers more choice and control over how they interact with Google's search services, while expanding opportunities for innovation in the UK tech sector and the wider economy. They will also provide a more level playing field for content publishers, particularly news organisations, regarding the use of their content in Google's AI-generated summaries.'
Google said in a statement that it is 'confident that its discussions with the CMA will lead to a way forward that provides website owners and content publishers with more choice, while ensuring that users continue to get the most useful and innovative search experience possible.'
Related Posts:
in AI, Web Service, Posted by logc_nt