Tim Cook wants true smart glasses that are smaller and lighter than the Vision Pro
Apple is developing the 'Vision Pro' as a headset-type smart glasses terminal. Although sales are not going well, CEO Tim Cook is rumored to be pursuing a development project in search of smaller and slimmer smart glasses.
Apple Vision Pro 2 Details, Low-Latency Headset, AR Glasses; iPadOS 19 Details - Bloomberg
Tim Cook really wants Apple Glass to become a reality
https://appleinsider.com/articles/25/04/13/tim-cook-really-wants-apple-glass-to-become-a-reality
Apple has spent billions of dollars on the development of the Vision Pro, and the device has great performance, but sales have been poor due to its high price, and production has been scaled back more than initially planned.
Demand for Apple Vision Pro is so low that production will be reduced - GIGAZINE
In addition, it was reported that development of AR glasses that can be connected to a Mac has also been discontinued.
However, CEO Tim Cook is reportedly looking for 'lightweight true AR glasses that are comfortable to wear all day. ' Apple insider Mark Gurman of Bloomberg reports that Cook has made this a top priority for the company, and is determined to create an industry-leading product before Meta.
Meta has collaborated with sunglasses brand Ray-Ban to develop lightweight AR glasses called 'Ray-Ban Meta,' but this is not what Cook is aiming for.
In order to realize lightweight AR glasses, it is difficult to give advanced processing power to a single pair of glasses that is smaller than a headset, so it will be necessary to devise ways to reduce weight by appropriately processing and rendering the paired iPhone. If this works, Apple could take a big lead in the field of wearable electronics, according to the news site AppleInsider.
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in Hardware, Posted by logc_nt