Amazon to increase advertising spend on X, Apple considering re-advertising
Due to the actions and words of Elon Musk, the owner of X, companies have been stopping advertising on X (formerly Twitter) one after another since November 2023, but the news site The Wall Street Journal has reported, citing information from an insider, that Amazon plans to increase its advertising spending on X.
Exclusive | Amazon Raises Its Ad Spending on Elon Musk's X, in Major Reversal - WSJ
Apple Might Start Buying Ads on X Again - MacRumors
Apple may walk back a major brand safety decision from 2023 - 9to5Mac
In November 2023, there were accusations that X was displaying ads next to pro-Nazi posts, leading to companies such as IBM suspending their advertising. At the time, Musk's anti-Semitic and anti-Israel remarks also sparked controversy. Amazon also suspended advertising in the wake of this trend.
Elon Musk's anti-Israel remarks spark controversy; IBM halts advertising on X in response to X user's post reassessing Hitler - GIGAZINE
by UK Government
In 2021, Amazon's Jeff Bezos embarked on a manned space trip on a spacecraft operated by his own space company, Blue Origin , but Musk once made fun of Blue Origin, and the two were thought to have had a tense relationship at one point. However, they were seen chatting at Donald Trump's presidential inauguration in January 2025, and it seems that their relationship is not as tense as before.
It's not clear when Amazon will begin advertising again, but CEO Andy Jassy is said to be involved in the plan to increase advertising spending in the future.
Apple is one of the companies that has also suspended advertising, with the suspension still in effect as of January 2025. However, The Wall Street Journal, citing people familiar with the matter, has reported that Apple has held discussions in recent weeks about testing ads on the X.
Apple CEO Tim Cook has described advertising on the X as 'temporarily suspended.' Cook did not specify how long 'temporarily' lasts, but he may decide that enough time has passed.
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