Dec 29, 2024 22:00:00

Disneyland admission fees are a global issue as they are too expensive

Disney's theme park, Disneyland, is popular worldwide, with Tokyo Disney Resort expecting attendance

to exceed 27.5 million in 2023. However, Disneyland's admission fees have been on the rise, from 3,900 yen when it first opened in 1983 to 10,900 yen as of 2023. The same trend is seen at Walt Disney World in Florida, USA, and there is a risk of customers losing interest in the future due to rising ticket prices.

How Disney Vacations Became Too Expensive For Many Americans - YouTube


Walt Disney World admission prices have risen significantly in recent years, from an average price of $89 (about 14,000 yen) for a one-day basic ticket in 2012 to $147 (about 23,000 yen) by 2022.

Walt Disney World continues to raise ticket prices by 5% per year, which CNBC reports is far faster than the inflation rate in the United States.

CNBC cited the rising ticket prices as a factor in the rise in prices, stating, 'Global inflation is driving up the prices of everything, and Walt Disney World is no exception.'

Additionally, at Walt Disney World, a popular tourist destination for tourists from around the world, demand consistently exceeds supply. In response, Walt Disney World has raised ticket prices to balance supply and demand and maximize revenue.

In addition, rising costs such as labor and utility costs are also contributing to the rise in ticket prices. In particular, many attractions and facilities were closed for one to two years during the COVID-19 pandemic in 2020. As a result, labor costs and other costs increased significantly.

Despite these rising ticket prices, Walt Disney World remains the most visited theme park in the world. According to CNBC, the park is expected to have a total of 142 million visitors in 2023, highlighting the strength of the Disney brand. According to LendingTree, an American research firm, 45% of parents with children under the age of 18 who visited Walt Disney World said they had borrowed money to visit the park.

However, more than 60% of people who have never visited Walt Disney World said that 'the high cost of admission is the biggest reason why they won't visit Walt Disney World.' CNBC points out that consumers are less willing to spend due to the effects of global inflation and concerns about an economic downturn, and that previous pricing could lead to a decline in attendance and revenue in the future.

Additionally, Walt Disney World faces stiff competition from luxury resorts and other theme parks, and 'Walt Disney World must continue to offer value for money or risk losing customers to other options,' CNBC said.

To address customer concerns about rising ticket prices, Walt Disney World has implemented a variety of measures, including restoring free parking for visitors, issuing priority admission passes called '

Lightning Lanes ' to guests based on the number of days they stay in the park, and setting the admission fee for children under the age of 9 at $50.

In addition, Disney is under pressure to increase revenue from its theme park business due to declining revenue from its traditional television business. As a result, the company is diversifying its revenue sources, not only by raising admission fees but also by expanding merchandise sales and food and beverage services within the parks.