Dec 11, 2024 10:52:00

Amazon launches 15-minute delivery service in India

At the

SAMbhav Summit 2024 event held in Delhi, India from December 9th to 10th, 2024, Amazon announced that it will begin a trial of a service that delivers products within 15 minutes of ordering from the end of December 2024.

Amazon pilots 15-minute delivery in India | TechCrunch
https://techcrunch.com/2024/12/10/amazon-pilots-quick-commerce-service-in-india/

Amazon joins India's quick commerce race with trials for 15-minute grocery delivery | Reuters

https://www.reuters.com/business/retail-consumer/amazon-joins-indias-quick-commerce-race-with-trials-15-minute-grocery-delivery-2024-12-10/

Amazon joins quick commerce race, to begin 15-minute deliveries in India
https://www.moneycontrol.com/news/business/startup/amazon-joins-quick-commerce-race-to-begin-15-minute-deliveries-in-india-12886922.html

In recent years, quick commerce services that deliver products within 10 to 15 minutes of ordering have grown in India, with food delivery giant Swiggy and online cosmetics sales platform Nykaa among the services they offer.

How Swiggy, which delivers in as little as 13 minutes after ordering, achieved the second-largest quick commerce market share in India, with over 600 'dark stores' and a massive number of gig workers - GIGAZINE

According to research firm Datum Intelligence, annual sales of India's quick commerce industry were $100 million (about 15 billion yen) in 2020, but are expected to exceed $6 billion (about 910 billion yen) in 2024. As a result, traditional e-commerce companies such as Amazon are being forced to transform their businesses.

On December 10, 2024, Samir Kumar, Country Manager of Amazon India, announced, 'Amazon will launch a pilot program to give customers the option to get 5,000 to 6,000 everyday items within 15 minutes.' He also said, 'Amazon's strategy has always been focused on 'choice, value, and convenience,' and our vision is to build a large, profitable business in India. We aim to achieve our strategy of providing the fastest, greatest choice and greatest value to our customers.'

According to Amazon, the quick commerce service on Amazon will be launched on a trial basis in Bengaluru, India from the end of December 2024, and then expanded to other cities. 'Amazon already has millions of customers across India, including many Prime members, who will be looking forward to these convenient quick commerce services,' Kumar said.