Amazon deploys food delivery service 'Amazon Food' to deliver food from restaurants to your home
It is reported that Amazon has entered the Indian online food delivery market. Already the food delivery service “ Amazon Food ” in southern India
Amazon launches food delivery service in India | TechCrunch
Amazon launches food delivery service 'Amazon Food' in India
According to business consulting firm Market Research Future, the Indian food delivery market is growing at over 16% annually, with a market size of $ 17.20 billion by 2023. It is expected to reach.
Two food delivery companies, Zomato and Swiggy, are driving the fast-growing Indian food delivery market. Zomato, a startup founded in 2010, has acquired Uber Eats' Indian business for $ 180 million. Founded in 2014, Swiggy has partnered with more than 50,000 restaurants in more than 50 cities and has succeeded in raising $ 1 billion in 2018 (about 106 billion yen).
However, the business of Zomato and Swiggy has not yet made a profit, and it is said that it is losing more than $ 15 million (about 1.6 billion yen) monthly due to acquiring new customers and maintaining existing customers. Also, both of them were hit hard by the 2020 COVID-19 pandemic. Swiggy is reportedly forced to fire 1,100 employees due to 'severe consequences.'
It was already reported in March 2020 that Amazon is planning to enter the Indian food delivery market. Amazon originally planned to enter the market in 2019, but the plan was postponed to the start of March 2020 and further postponed due to the curfew of COVID-19. In addition, Amazon has already invested $ 6.5 billion (about 700 billion yen) in Indian business, and it seems to be aimed at developing a large service against Zomato and Swiggy at the time of chaos at COVID-19 I am.
An Amazon spokeswoman said, 'Amazon Food is served in some parts of Bengaluru City. Customers can order food from local restaurants and cloud kitchens that have passed the High Sanitation Certification. We adhere to the highest safety standards and enable our customers to stay comfortable while having a pleasant experience. '
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