Amazon announces advertising service revenue for the first time, $ 9.7 billion in fourth quarter, up 32% year-on-year, $ 31.2 billion in 2021
Amazon has reported its financial results for the fourth quarter of 2021 (October-December). Revenues from AWS and subscription services have been published, and revenues from advertising services previously included in the 'Other' section have been published for the first time.
Amazon.com Announces Fourth Quarter Results | Business Wire
Amazon (AMZN) Q4 2021 earnings
Amazon has a $ 31 billion a year advertising business
https://www.cnbc.com/2022/02/03/amazon-has-a-31-billion-a-year-advertising-business.html
Amazon's total revenue for the fourth quarter of 2021 was $ 137.4 billion, up 9.4% year-on-year, below market expectations, and full-year total revenue was 4698, up 21.7% year-on-year. It was 100 million dollars (about 54 trillion yen).
In addition, net income has doubled from the previous year due to non-operating income from common stock investment associated with the IPO of electric vehicle manufacturer Rivian , which Amazon frequently funded.
Net sales of advertising services released for the first time from this fiscal year were $ 9.7 billion (about 1.1 trillion yen) in the fourth quarter of 2021, up 32% from the same period of the previous year. This amount is larger than subscription services such as Amazon Prime, accounting for 7% of total revenue for the quarter.
CNBC, an overseas media company, is second only to Google, which announced that it will generate advertising revenue of 61.2 billion dollars (about 7 trillion yen) in the fourth quarter of 2021, and Facebook, which announced that it will generate 32.6 billion dollars (about 3.7 trillion yen). '.
'We are very pleased with the growth of the advertising space. Creating a great customer experience leads to better results for the company,' said Brian Orsavsky, CFO of Amazon. I made a statement that I put in.
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