Meta receives heavy backlash after posting AI-generated aurora images to Threads



In October 2024, a low-latitude aurora phenomenon caused by large-scale solar activity occurred, and many images of the aurora taken in low-latitude areas where the aurora cannot usually be observed were shared on social media. Meanwhile, the official Meta account on Threads posted an AI-generated aurora photo, which has been criticized by many users.

Meta suggests AI Northern Lights pics are as good as the real thing - The Verge
https://www.theverge.com/2024/10/12/24268441/meta-ai-generated-northern-lights-images-threads-users-upset

It has been discovered that a large solar flare occurred in early October 2024. A solar flare is an explosive phenomenon that occurs on the surface of the Sun, ejecting strong radio waves, X-rays, and electrically charged particles such as electrons and protons.

The largest solar flare in the last seven years, X9.05, occurred - GIGAZINE



The X-rays and charged particles released by solar flares have a major impact on Earth, causing the Dellinger phenomenon that disrupts radio communications, geomagnetic storms, and increased auroral activity.

In fact, a few days after the solar flare in October 2024, auroras, which are normally only visible in high-latitude regions such as the Arctic, were reported to have been observed across Japan.




Meanwhile, the official Meta account posted the following photos to Threads: It looks like a spectacular aurora is spreading over the US, but as the official Meta account said in the post, these are AI-generated images.



The post drew criticism with comments such as ' This is an insult to the millions of photographers who have posted their Aurora Borealis photos on Threads ,' ' Oh my goodness, don't do this! What you've done is wrong ,' and ' How ignorant can Meta be? '

In addition, Threads has a feature that allows users to label posted content to indicate that it is AI-generated, but Meta officials have also been criticized for posting without using this feature.



A user who calls himself an astrophysicist, particle physicist and AI physicist criticized, 'Meta has a world-leading AI, but you have people in your organization who have incredibly bad taste and you're wasting it?'



On the other hand, some people shared their own photos of the low-latitude aurora, saying, 'Real photos and real experiences are bound to be much better than AI.'




The Verge, an IT news site, commented, 'Similar to the outrage over Google's TV ad in which an AI wrote fan letters from kids to track and field athletes , Meta's Threads team failed to read the mood of the situation. Users don't just want to show off pretty photos, they also want to share valuable life experiences and celebrate with others. Given the time, place, and occasion, it just wasn't the right time to insert an AI-generated image.'

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in Web Service, Posted by log1i_yk