Ubisoft director slams gamers as 'crazy people'



Ubisoft's monetization director, who has been singled out for criticism over

Assassin's Creed: Shadows , has called gamers who criticize the company and its products 'not sane people.' Ubisoft's stock price has hit a decade low following the failures of Assassin's Creed: Shadows and Star Wars: Outlaws , and investors are reportedly urging the company to sell.

Ubisoft director blames gamers, says they've been exposed as 'non-decent humans'
https://www.tweaktown.com/news/100855/ubisoft-director-blames-gamers-says-theyve-been-exposed-as-non-decent-humans/index.html

Monetization Director At Ubisoft Stevy Chassard Lashes Out At Gamers And Fellow Developers
https://thatparkplace.com/monetization-director-at-ubisoft-stevy-chassard-lashes-out-at-gamers-and-fellow-developers/

Assassin's Creed: Shadows is a story that centers around Yasuke, a black man who is said to have served Oda Nobunaga, and an original character, Naoe, a female ninja from Iga. However, from the moment the concept was announced, it was criticized not only in Japan but around the world for 'possibly conveying an incorrect view of Japan.'

This issue has become a complex web of criticism, with many alleging whether Yasuke can be recognized as a 'samurai' as he is in the game, the use of a black person in a work set in Japan, and the lack of accurate portrayal of Japanese culture. Within Japan in particular, this has also spread to questions about the perception of a researcher who was one of the people who introduced Yasuke to the world of Japan.



It has now emerged that Ubisoft's Director of Monetization Stevie Chassard has lashed out at gamers and fellow developers.

Chassad posted the following on LinkedIn:

'I don't post much on social media but today I feel sad. I feel embarrassed and sad.'

'We all know the gaming industry is in a tough spot right now, but it makes me really sad to see how 'gamers' react so viciously to companies and individuals on social media (and this isn't just limited to Ubisoft).'

'While it will always be a minority who speak out on social media, I felt hurt and embarrassed to be part of the community.'

'What's even more heartbreaking is seeing similar comments on LinkedIn from people in our industry. These people are clearly not decent human beings and are negatively impacting the thousands of employees who are already being exposed to so much hate but are working hard to deliver a great experience.'

'I don't understand wanting a company to fail because it's not a good fit for you or you don't like the product.'

'We are all in the same boat. Please, let's encourage each other instead of spreading hatred.'




In response to the above post, some people commented, 'He's right that you don't need to pander to all your customers, but if you want money you need to appeal to your customers,' while others criticized , 'Calling people who refuse to buy your products and criticize your company for forcing an ideological message into something that is supposed to be creative 'haters' only exposes you for being a liar, manipulative fool,' and 'If it's truly a minority who are complaining, why is Ubisoft's revenue declining? Actual sales bear that out.'

The release of Assassin's Creed: Shadows has been postponed.



Ubisoft's stock price has plummeted by more than 50% in two months, hitting its lowest price in the past decade, likely due to the delay of Assassin's Creed: Shadows and the negative reviews of Star Wars: Outlaws.

According to a CNBC report , AJ Investments, which owns just under 1% of Ubisoft's shares, said it was working with other shareholders to sell Ubisoft to private equity or Chinese gaming giant Tencent, but it was later revealed that a person familiar with the matter said that Ubisoft's founder's holding company, Guillemot Brothers, and Tencent were in talks about an acquisition. According to Ubisoft's annual report, Tencent held 9.2% of Ubisoft's net voting rights as of the end of April 2024, and Guillemot Brothers held approximately 20.5%. Following the acquisition report, Ubisoft shares rose by as much as 33%, the largest increase since the company's initial public offering in 1996.

Ubisoft reportedly considering selling itself to China's Tencent, shares soar by more than 30% - GIGAZINE


By Tim Bartel

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