The video production manual of the world's number one YouTuber 'MrBeast' has been leaked, revealing the production techniques that have achieved over 100 million views on many videos
MrBeast is the world's top YouTuber with over 315 million subscribers as of September 17, 2024. A production manual for new members of MrBeast's production team has been leaked and is available for anyone to view.
How to succeed in MrBeast production (leaked PDF)
You can find out what kind of person MrBeast is by reading the article below. As of June 2023, when the article below was written, MrBeast had 160 million subscribers.
What is the true identity of 'MrBeast', the world's strongest YouTuber with 160 million subscribers? - GIGAZINE
It's not easy to motivate yourself to read a manual thoroughly, but MrBeast's manual begins with the words, 'If you read this book and answer the quiz correctly, you will receive $1,000 (140,000 yen),' which is a typical way of getting into the mind of MrBeast, who has posted many 'prize'-related videos.
The manual strongly emphasizes the goal of 'creating the best possible YouTube video,' and notes that 'it seems obvious, but after six months people forget about it.'
MrBeast further categorizes talent into three types. 'A players' are people who are persistent, learn from their mistakes, follow instructions, are intelligent, make no excuses, believe in YouTube, understand the company's values, and do the best work in the world. 'B players' are newcomers who could become A players, and 'C players' are average employees who have no persistence or motivation to learn. MrBeast states that 'C players are harmful, so they need to be paid severance and transferred to another company immediately.'
The manual is also packed with information about YouTube virality, including thumbnail click-through rates and viewer retention.
When creating a video, MrBeast's production team starts with a title and thumbnail. The style of the video is strictly determined, and the first minute attracts the viewer's attention and shows that the thumbnail meets the expectations, and the actual content begins at 1 minute into the video. In addition, they perform 're-engagement' by inserting particularly interesting content at 3 and 6 minutes.
He also said that ideally the video would include an 'element of surprise.' In the 'Living in a Circle for 100 Days' video, the house is lowered into the ground by a crane just 30 seconds into the video.
Survive 100 Days In Circle, Win $500,000 - YouTube
Next, pages 10 to 24 of the manual explain how to create content. The most important thing is to adjust dependencies and manage them thoroughly.
For people who are bottlenecks in video production, we check with them daily to make sure they are making good progress while sharing our understanding with them. It is also important to secure the things necessary for the video. For example, if you are making a video about 'gathering 100 people on an island and eventually giving the island to someone else,' you cannot make the video if you do not have access to the island.
Regarding these 'essential things,' the manual states, 'Protect them at all costs, check them 10 times a day, make backups, don't trust standard delivery, and speak up immediately if there's a problem. Leaving essential items to chance is like leaving over $1 million (140 million yen) of video revenue to chance.'
Communication is also important. It is more important that all 10 people in a team understand something well than that one person understand it well. Advanced communication such as face-to-face communication is superior, and 'written communication is not considered communication unless you are sure that the other person has read the contents properly.'
Finding a consultant is also important. 'If you want to make the biggest cake in the world, call the person who made it before you. They've already done countless tests and can save you weeks of work,' he said, using the example of a cake. 'Make sure you can find a consultant who will help you with all the tasks you're assigned to do.'
The 'Things to Know' section gives a glimpse into past mistakes, saying, 'Don't make participants wait in the sun for more than 3 hours. This problem cost us $500,000 in our Squid Game video and caused many dropouts in our Guys vs Girls video.'
In addition, 'the money spent should be visible on camera.' 'Think seriously about spending more than $10,000 without being seen on camera,' MrBeast wrote.
The manual has been shared on Google Drive and is available via the link in the post below.
Read it: https://t.co/Ie57UXRzVk
— Pat Walls (@thepatwalls) September 14, 2024
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