Facebook's AI-generated spam is driven by influencers in developing countries and exacerbated by Meta's bonus program
Many strange images and videos that are apparently generated by AI have been posted on social media sites such as Facebook and X, and spam accounts that make money by posting AI images are on the rise, especially on Facebook.
Where Facebook's AI Slop Comes From
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For several months, Kebler has been investigating the strange AI-generated image spam accounts that are popular on Facebook, as well as the influencers and Meta rewards program behind them. According to Kebler's research, the AI images posted on Facebook are driven by influencers and companies in developing countries such as India, Pakistan, Indonesia, Thailand, and Vietnam, and have evolved to take over the spam economy on Facebook that has existed for several years.
Indian influencer Gyan Abhishek explains in his YouTube video how to create a popular Facebook account using AI-generated images.
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In the video, Abhishek shows his Facebook dashboard on the screen and highlights how the images he posts on his account are generating a huge amount of revenue.
He explains that evocative images such as emaciated people, natural disasters, starving children and cute pets get particularly many likes.
Abhishek called on people to 'create such pages, upload images, and earn money through performance bonuses,' and explained how to generate such images using an image generation AI called Ideogram.
Abhishek's YouTube channel has more than 130,000 subscribers and his videos have received more than 10 million views. Kebler points out that these influencers are acting like America's financial influencers, teaching people how to make money by gaining popularity on Facebook and other platforms.
Part of their business model includes selling online courses and AI prompts on WhatsApp, Telegram, etc., in addition to advertising revenue from YouTube. Influencers also appear in videos and podcasts with each other to discuss how to make money on Facebook and algorithm changes.
Abhishek also posted a video of an interview with Madhav Kumar, the operator of an AI spam account. Kumar originally worked in Mumbai, earning around 10,000 to 15,000 rupees (approximately 17,000 to 26,000 yen) a month, but says that since he started focusing on Facebook's AI spam accounts, he has been earning more than 100,000 rupees (approximately 170,000 yen) a month. Kumar does not own a PC, and apparently only uses his smartphone to upload AI images.
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Abhishek's video used an image generation AI called Ideogram, but most of the strange AI-generated images you see on Facebook are actually created with Microsoft's Image Creator . In the video below, another influencer introduces services that help with image generation, including Bing, as well as a website for copying and pasting hashtags that help you earn engagement.
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Influencers are focusing on AI spam accounts on Facebook because Meta offers a bonus program that pays for posts that get a lot of engagement. This is meant to incentivize content creators and influencers to post high-quality content, but it also fuels the posting of weird AI-generated content.
A former Meta employee contacted by Kebler said Facebook was aware of these loopholes, but that layoffs had left its content moderation team stretched thin and Facebook was unable to keep up with enforcement.
In addition, when we asked a Meta spokesperson about the bonus program and their stance on AI-generated content, they said that much of the content does not violate their policies and that it is not a problem as long as it does not violate Facebook's community standards. In a statement, the spokesperson said, 'We encourage creators to use AI tools to produce high-quality content that meets our community standards, and we will take action against those who try to drive traffic with fraudulent engagement, whether they are using AI or not.'
According to Kebler, this series of AI spam did not suddenly appear, but is an evolution of Facebook spam that has existed for some time. These spam accounts previously made money by reposting already popular images and videos, or content from China, where copyright infringement reports are less likely to be received, and at the time of writing, that method has shifted to AI-generated content. In groups on WhatsApp, Telegram, and other platforms, lectures are given on how to make money on Facebook, encouraging users to sign up for paid courses or pay for Facebook's content posting automation tools.
Among them, the content posting automation tool 'FewFeed' provided by a Philippine developer costs $ 5 (about 740 yen) per month and offers powerful functions such as 'bulk upload of images and setting posting schedules,' 'automatic acquisition of Facebook groups abandoned by administrators,' 'collection of content that gained popularity on other Facebook pages,' 'automatic participation in a huge number of Facebook groups,' 'sending random messages to avoid content moderation,' and 'automatic deletion of unpopular content.' Kebler reports that he actually used Bing Image Creator and FewFeed to test the generation and posting of AI content.
Kebler pointed out that Facebook is flooded with AI spam because Meta provides financial incentives that are higher than other jobs in developing countries, and because AI tools have made it possible to create and post this type of content on a large scale. He argued that the discussion of the degradation of platforms by generative AI tools and AI spam should also include the perspective that 'American tech companies are deploying their products in developing countries where moderation is insufficient, and increasing the number of users who make money using AI tools.'
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