The dedicated app for Nike's self-adjusting shoes 'Adapt BB' has disappeared from the store, and new shoes have also been discontinued
NIKE has announced that it will discontinue the Nike Adapt app for its laceless self-adjusting shoe 'Adapt BB' in August 2024 and remove it from the Apple and Android app stores. NIKE explains that the reason for the suspension is that it will not create a successor model of the shoe.
Nike Adapt App Discontinuation | Nike Help
Nike's self-lacing Adapt BB sneakers are losing their remote control mobile app - The Verge
https://www.theverge.com/2024/7/4/24192184/nike-adapt-bb-shoes-sneakers-apple-android-app
Nike first applied for a patent for self-lacing shoes in 2009, and in 2016, it released the HyperAdapt 1.0, bringing the memorable sci-fi gadget featured in the Back to the Future film series to life.
NIKE's self-lacing sneakers 'HyperAdapt 1.0' are now available on the market, and the sneakers are finally available - GIGAZINE
In 2019, they released the Adapt BB for basketball players, and in 2020, they announced the Nike Adapt Auto Max, created to celebrate the 30th anniversary of the Nike Air Max 90.
Amazon.co.jp: [Nike] NIKE ADAPT AUTOMAX Jetstream/Radiant Emerald/Chrome Yellow/White CZ6799-001 Authentic Nike Japan Product 24.5cm: Fashion
Nike then announced on the help page for the Nike Adapt app that it would discontinue the app, stating, 'In 2019, Nike released the Adapt BB automatic shoelace adjustment feature and the Adapt app to enable it. Now, five years later, we are retiring the Adapt app on August 6, 2024 and will remove it from the Apple and Android app stores worldwide.'
When an app is discontinued, it will disappear from the Apple and Android app stores. You can still use the app on your smartphone if it is installed, but if you uninstall it or change your device, you will not be able to get the app again.
You can also manually adjust the Adapt BB without the app, but you won't be able to control the light.
The Verge, an IT news site that reported on the matter, said that the closure of the app once again highlights the difficulty of developing smart clothing, because unlike smartphones, which users are accustomed to replacing, products like electronic shoes and smart jackets are likely to be owned for life.
'It's not at all surprising that companies would stop investing in apps for products that no longer generate profits, but it's no comfort to lose functionality on a toy you bought five years ago,' The Verge wrote.
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in Software, Posted by log1l_ks