CMS service Wisp unveils results of AI-driven personalized email customization
Raymond Ye, founder of
How I Use AI Agents to Send 1000 Personalized Emails for Outreach - Wisp CMS
https://www.wisp.blog/blog/how-i-use-ai-agents-to-send-1000-personalized-email-for-outreach
As a founder, Ye was looking for ways to expand his business, and he came up with the idea of having an AI read GitHub's public blog and send personalized messages via email. The AI workflow that Ye created is shown below. The task is divided into three parts: 'WebInfoAgent', 'EmailAgent', and 'JobReportAgent'.
WebInfoAgent is an AI that combs through a user's blog, GitHub repository, or website to gather contextual information about the recipient's projects, interests, and writing style.
EmailAgent used WebInfoAgent's research findings to craft emails that touch on specific details about the user's job, creating personalized emails that build trust.
JobReportAgent documents the entire process and stores summaries in a database, as well as tracking email delivery status and other relevant data.
Of the 970 emails that were customized for each user, 185 of them had a URL clicked, and more than 10 people signed up for Wisp. In terms of link click rate, that's about 20%, which Ye said is 'astounding.'
The reason why the AI-created emails were so successful was that Ye thoroughly adjusted the prompts to make them 'not spam-like.' In the end, the prompts were about 700 words long, including examples of emails and instructions to emphasize referring to specific information about the job.
In addition, the company said it has made adjustments so that users whose native language is not English can compose emails in their native language.
The cost of creating about 970 emails was about $200 (about 32,000 yen), or about $0.2 (about 32 yen) per email. It was time-efficient, taking about 26 seconds to create each email, and the cost per click was about $1 (about 160 yen), which is significantly cheaper than the average software advertising cost per click of $2 (about 320 yen) to $5 (about 800 yen).
While user-optimized emails have been a success, Tim Halleck, who received this email and realized it was sent by an AI, posted a blog post expressing his displeasure, saying, 'I hate it.'
I received an AI email - Tim Hårek
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