Samsung releases video mocking 'Apple's inflammatory music video': 'Creativity cannot be destroyed'



During

a live event on May 7, 2024, Apple released a promotional video called ' Crush! ' to introduce the iPad Pro equipped with the M4 chip. This video attracted criticism from many users, and eventually Apple formally apologized. Meanwhile, on May 16, 2024, Apple's rival Samsung released a video making fun of Apple's promotional video.




The promotional video for the iPad Pro released by Apple at the same time as the iPad Pro was announced is below. It shows various objects, such as game consoles, musical instruments, paint, and camera equipment, being crushed in a press to become a single iPad Pro, promoting the device as a device that can be used by a variety of creators, including filmmakers, musicians, and photographers.

Crush! | iPad Pro | Apple - YouTube


However, the video drew a lot of criticism, leading Apple's vice president of marketing communications, Thor Mullen, to issue a statement on May 10, 2024, saying, 'The video was off-topic. We're sorry.'

Apple formally apologizes for iPad Pro promotional video criticism, cancels TV campaign - GIGAZINE



Then on May 16, 2024, Samsung's X account released a video promoting the ' Galaxy Tab S9 .'

Samsung's answer video to 'Apple's burning commercial' - YouTube


A figure steps over crushed paint cans and rubble.



I pick up my beat-up guitar.



The tablet display shows guitar music.



Play the guitar lightly.



The words 'Creativity cannot be crushed.' Also, the place where the woman is sitting seems to be on top of a press machine with ink splashed on it.



The video was posted with the hashtag '#UnCrush' and included a comment from Samsung saying, 'We will never crush creativity.'

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in Web Service,   Hardware,   Video, Posted by log1r_ut