Apple reportedly developing new dedicated chips for AI data centers

Apple is investing heavily in artificial intelligence (AI) and is expected to release its own generative AI soon. As part of its investment in AI, it has been reported that Apple is developing dedicated chips for AI data centers.

Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race - WSJ
https://www.wsj.com/tech/ai/apple-is-developing-ai-chips-for-data-centers-seeking-edge-in-arms-race-0bedd2b2

Apple reportedly developing new dedicated chip for AI data centers
https://9to5mac.com/2024/05/06/apple-new-chip-ai-data-centers/

According to a report from the Wall Street Journal, Apple is developing an AI chip for data centers that could run some of the AI features it plans to unveil at WWDC24 in June 2024.

'Apple is working on developing its own chips designed to run AI software on servers in its data centers, which could give it a key advantage in the AI arms race,' a source told The Wall Street Journal.

Jeff Poo, an analyst at Chinese securities firm Haitong International Securities Group, also recently leaked information that Apple is using both the M2 Ultra and M4 chips in its dedicated servers for new AI-based features to be released in iOS 18.

The new AI features that Apple is rumored to release in iOS 18 are summarized in the following article.

Summary of new AI features rumored to appear in 'iOS 18' - GIGAZINE

Apple is expected to announce iOS 18 and generative AI-related features currently under development at WWDC24, scheduled to be held in June 2024. Previous reports have said that Apple is working on developing its own language model that can run offline , but 9to5Mac points out that offline AI models 'will have more functional limitations.'

In addition, it has been revealed that Apple plans to collaborate with companies that are one step ahead in the field of AI, such as OpenAI and Google, to introduce new AI-related features in iOS 18. It is unclear whether Apple intends to continue to collaborate with external AI companies or build its own servers and services.

Apple reportedly in talks with OpenAI to enhance iOS 18's AI capabilities, also in talks with Google about using Gemini - GIGAZINE