Apple is in talks with China's Baidu about ``use of generative AI technology''
It is rumored that Apple is in talks with Google and OpenAI to strengthen the generation AI function from the next version of iOS, iOS 18. The Wall Street Journal, an American business paper, has newly reported that Apple is also in talks with Baidu, China's largest IT company.
Apple Held Talks With China's Baidu Over AI for Its Devices - WSJ
Apple in talks with China's Baidu for iOS 18 generative AI partnership - 9to5Mac
https://9to5mac.com/2024/03/22/apple-baidu-china-ios-18-generative-ai-partnership/
Apple is aiming to run large-scale language models locally on the iPhone , and it is rumored that the next version of iOS, iOS 18, will have enhanced functionality using generative AI . Furthermore, Apple is reported to be in talks with Google to adopt Gemini, Google's multimodal AI, for this generation AI.
Report that Apple will adopt Google's Gemini to strengthen AI functions for iPhone - GIGAZINE
However, in China, the use of AI models requires prior regulatory approval. Google's Gemini has not been approved by regulatory authorities, and access to Google Search from within China is blocked by the Chinese government's Internet censorship system, the Great Firewall , so Google-related services are not available in China. Unavailable. Models such as OpenAI's ChatGPT have not been approved in China and cannot be used.
Meanwhile, Baidu has already received approval from regulatory authorities for more than 40 models, including the chatbot AI ' ERNIE Bot .' According to The Wall Street Journal, Apple is collaborating with Baidu to provide AI for Chinese customers.
Apple is not the only company working with Baidu. Samsung, which has released the Galaxy S24/S24 Ultra equipped with generation AI functions, also uses Google's Gemini in countries other than China, but uses Baidu's ERNIE Bot in products for the Chinese domestic market. It is said that they are doing so.
9to5Mac, an Apple-related news site, said, ``At the time of writing, Apple is believed to have not reached the point of signing a contract with a provider of generative AI. Negotiations are ongoing and will probably be held in June 2024.'' It is likely that an agreement will be reached prior to WWDC.'
If the pace remains the same as in previous years, iOS 18 will be announced at WWDC in June 2024, the beta version for developers will be released in the summer of 2024, the official version will be released to all users around September, and the release date will be around the same time. It is expected to be pre-installed on the iPhone 16 that will be released.
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