Feb 15, 2024 10:54:00

A user files a lawsuit claiming that Amazon's introduction of advertisements on Prime Video is a violation of the law.

Amazon Prime Video, Amazon's video streaming service, has

introduced advertising in some countries from January 2024. However, some users who object to the introduction of advertising have filed a lawsuit against Amazon.

UNITED STATES DISTRICT COURT WESTERN DISTRICT OF WASHINGTON
(PDF file) https://storage.courtlistener.com/recap/gov.uscourts.wawd.331191/gov.uscourts.wawd.331191.1.0.pdf

Amazon Sued Over Prime Video Ads: Class-Action Suit Alleges Deception
https://variety.com/2024/digital/news/amazon-prime-video-ads-lawsuit-class-action-1235910694/

In countries where ads are now displayed on Prime Video, users can either ``watch the ads as is'' or ``pay an additional fee of $2.99 (about 450 yen) per month to subscribe to an ad-free plan.'' You have to make a choice.

Advertisements start being distributed on Amazon Prime Video, what is the length of the advertisements and Amazon's profit prospects? -GIGAZINE

In response to this measure, Wilbert Napoleon, a resident of Eastvale, California, U.S.A., said, ``Washington state and California consumer protection laws prohibit Amazon from engaging in unfair competition and deceptive business conduct and practices. The company filed a lawsuit against Amazon, alleging that it violates the law.

Mr. Napoleon said, ``For years, users have purchased or renewed Amazon Prime Video subscriptions with the belief that ``no ads will be inserted while streaming.'' 'The introduction of advertising and the requirement to pay additional fees to opt out of advertising are immoral, unethical, oppressive, unscrupulous and harmful to consumers.' .

In this lawsuit, Mr. Napoleon is seeking unspecified monetary damages from Amazon, including punitive damages, and an injunction to stop Amazon from implementing advertising on Prime Video.