Reports say that TikTok is ignoring Amazon accounts even if they violate policies, highlighting the fact that they are cheating on advertisers

Out of respect for large companies such as Amazon, which pay large amounts of money for advertising, TikTok instructs its staff who review posts not to delete advertisers' TikTok accounts or tag them to report issues. A major British general newspaper, The Guardian, reported that internal documents revealed that.

TikTok staff told to avoid flagging problems with Amazon accounts | TikTok | The Guardian

TikTok is a short movie app from China with over 1 billion users worldwide, and its content ranges from trends, culture, and political news, making it a major source of information, especially among Generation Z. It is one of the. According to The Guardian, TikTok is the fastest growing news source in the UK, and in the US, about a third of young people aged 18 to 29 regularly obtain information on TikTok.

The Guardian conducted a months-long investigation to find out how TikTok deals with issues such as misinformation and harmful content. As a result, a team of moderators who police posts from regions, primarily Europe, the Middle East, and Africa, have been instructed not to 'tag' some videos and accounts that deviate from TikTok's official guidelines. I found out that there is.

If a video or account is tagged for violating our policies, it may no longer appear on our For you page or the account may eventually be deleted.

The message to ignore problems with some accounts came from a team leader on Lark, TikTok's internal communication tool, who is the point of contact for moderators and the person responsible for overseeing them. The site leader, a senior staff member who oversees the site as a whole, was also present in the chat where this message was sent. The Guardian has not confirmed that this message was later retracted.

The first account that was instructed to receive preferential treatment was Amazon, and the target list included official accounts for Amazon services such as 'Prime Video,' 'Amazon Music,' and 'Audible,' as well as accounts for Amazon's streaming services. A total of 60 accounts were listed, including a certain Twitch account.

In an exchange on Lark, TikTok's team leaders talked about the importance of Amazon paying the highest amount for advertising on TikTok, and the fact that TikTok wants to maintain its relationship with Amazon. ” etc.

One TikTok employee told The Guardian: ``The message says not to manage your Amazon account and includes a list of Amazon accounts.''

According to internal communications seen by The Guardian, the preferential treatment list includes several other unnamed companies other than Amazon. The existence of this list has reportedly made some moderators wary of cracking down on accounts from other large companies for fear of running afoul of unofficial internal guidance.

The policy catalog, which can only be viewed internally within TikTok, includes 'tobacco advertising,' 'dangerous driving,' 'suspected underage users,' 'negative stereotypes of protected groups such as socially vulnerable people,' 'news or fictional Guidelines were posted in short movies on topics such as 'Violent Combat in Professional Situations/Violent Combat in Professional Situations' and 'Dangerous Misinformation.'

It's unclear whether TikTok's advertisers will be exempt from adhering to the guidelines, but TikTok's community guidelines state that 'our approach to content moderation uses the same standards regardless of who created it.' I am.

A TikTok spokesperson told The Guardian, ``These claims about TikTok's policies are false or based on misunderstandings,'' denying the content of the article.