X (formerly Twitter), which is struggling with ad sales, is seeking a partnership with Amazon.



Major advertisers on X (formerly Twitter) have been suspending their ads one after another due to

mismanagement by owner Elon Musk . As a countermeasure, X is aiming to acquire advertising from small and medium-sized businesses, and it has recently been reported that it is exploring a partnership with Amazon.

X Is Working to Lure Smaller Advertisers as Elon Musk Keeps Alienating Big Brands - WSJ
https://www.wsj.com/business/media/x-is-working-to-lure-smaller-advertisers-as-elon-musk-keeps-alienating-big-brands-fa4579b1



X discusses using Amazon's ad-buying software - WSJ | Reuters

https://www.reuters.com/technology/x-discusses-using-amazons-ad-buying-software-wsj-2023-12-08/

X Looks to Small Advertisers After Elon Musk Attacks Big Brands: Report - The Messenger
https://themessenger.com/business/x-looks-to-small-advertisers-after-elon-musk-attacks-big-brands-report

Major advertisers have stopped advertising on X one after another due to discriminatory remarks by Elon Musk and advertisements being displayed near harmful content on X.

Apple, Disney, Warner, Paramount and others stop advertising on X (Twitter) in response to Elon Musk's anti-Semitic comments - GIGAZINE


by

Daniel Oberhaus

For this reason, X has established a policy of having small and medium-sized businesses advertise, and is working on partnerships with marketing companies such as JumpCrew.

X (formerly Twitter), which is suffering from the boycott of major advertisers, accelerates its policy of relying on small and medium-sized enterprises, and also outsources some advertising sales to third parties - GIGAZINE



The news site The Wall Street Journal is reporting that X is seeking a partnership with Amazon to further push this policy forward. Specifically, the company aims to attract the millions of small and medium-sized businesses that use Amazon's tools by making X's ads available in ad buying software like Amazon DPS.

However, those involved believe that the talks are only preliminary and there is a possibility that no agreement will be reached.

In addition, X is in preliminary discussions with ad tech company PubMatic about providing inventory for advertising space. Negotiations have stalled and are expected to resume in the new year.

In addition, Mr. Musk has continued to attack Disney CEO Bob Iger, who withdrew advertising from 'This is a real 'honest guy' who thinks it's cool to run ads next to content about child exploitation.' 'He should be fired immediately. Bob has taken over the company. 'Walt Disney is crying behind the grass because of this.'




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in Web Service, Posted by logc_nt