Nov 06, 2023 12:30:00

Ad blockers that aren't blocked by YouTube are rapidly gaining popularity

In principle, YouTube prohibits the use of ad blockers that delete advertisements displayed on the Internet, and is strengthening regulations such as displaying warnings to ad blocker users. It has become clear that some of these users do not choose to turn off their ad blockers and have started implementing other ad blockers that are not on YouTube's radar.

YouTube's plan backfires, people are installing better ad blockers

https://www.androidauthority.com/youtube-ad-block-installs-3382289/

YouTube is expanding its ad blocking efforts, asking many users to turn off their ad blockers when watching YouTube. This initiative has shown some effectiveness, with hundreds of thousands of users reported to have stopped using ad blockers in October 2023, but at the same time it has been found that the number of installations of other ad blockers has also increased sharply. I am.

According to Krzysztof Modras of Ghostery , an ad blocker, in just one month of October 2023, the number of installs and uninstalls of the app was three to five times higher than usual.

Most of the reasons for uninstallation are 'I was blocked by YouTube'. The reason for the increase in the number of installations seems to be the entry of new users who thought that ``Ghostery will not be blocked.'' In particular, there are many users using Edge, and it is reported that the number of installations has increased by 30% compared to September.

According to AdGuard, another ad blocker, Chrome normally sees about 6,000 uninstallations per day, but from October 9th to the end of the month, the number rose to 11,000 per day. The number reached a peak of 52,000 on the 18th of May. In addition, the paid version of the app's extensions appear to be unaffected by YouTube, and users who learned this started acquiring the paid version, reaching up to 60,000 installs between October 18th and October 27th. It is said that he did. AdGuard receives about four complaints per hour, half of which are related to YouTube.

Some ad blockers can be set to 'turn off for specific sites,' so you may not need to uninstall them.

YouTube's crackdown on ad blockers seems to have left users scrambling to find better alternatives, with some even adopting apps that allow them to play YouTube videos ad-free. is.