Nov 01, 2023 10:39:00

Apple's product launch event was shot with the iPhone 15 Pro Max, what kind of apps and equipment were used to achieve the beautiful images?

Apple held

an online event to announce the M3-powered Mac on October 31, 2023. At the event, a movie introducing Mac usage scenes and a presentation movie by Tim Cook CEO etc. were distributed, but all of those videos were shot using the iPhone 15 Pro Max. Apple has released a making video that summarizes what kind of apps and equipment were used to shoot.

Behind the scenes: An Apple Event shot on iPhone - YouTube


Below are some of the videos distributed at the online event held on October 31, 2023. CEO Tim Cook is speaking outdoors at night, but the lighting on the stairs and CEO Cook's face are brightly depicted.

In the scene below, the background is beautifully blurred.

In addition, a video shot of Apple's headquarters '

Apple Park ' from above was also distributed. Although the scene has a large difference in brightness and darkness, the image is expressed with rich tones and no noticeable white or shadow loss.

At

the end of the event , a message was displayed saying, ``All images were shot with iPhone 15 Pro Max.''

The GIGAZINE editorial department has confirmed that you can shoot high-quality movies with the iPhone 15 Pro Max, but many people are probably wondering how they achieve smooth camera work and aerial footage. The following movie released by Apple on November 1, 2023 reveals some of the apps and equipment used at the event.

Behind the scenes: An Apple Event shot on iPhone - YouTube


The shooting scene of CEO Cook's presentation video looks like this. Cook CEO is illuminated with large lights.

Photographed with iPhone 15 Pro Max. The camera app seems to be using the free app '

Blackmagic Camera ' developed by Blackmagic Design.

The shooting was done with an iPhone 15 Pro Max attached to a solid camera rig.

Camera rigs with multiple rotation axes are also used. According to Apple, various equipment is used with the cooperation of

Beastgrip .

The shooting progressed while checking the video by connecting the iPhone 15 Pro Max and a monitor via USB.

Apple Log is used as the storage format. Since the iPhone 15 Pro Max alone does not have enough storage space, I connect external storage via USB to secure capacity.

Lighting equipment is operational.

There are also types of lighting that are installed in low positions.

Aerial footage is taken using a drone.

There are no problems even in scenes with strong differences in brightness and darkness.

Install the lighting directly above using a crane.

The method of ``setting up the iPhone 15 Pro Max on a trolley and shooting while pushing it on the dash'' was also used.