Microsoft CEO Satya Nadella admits that ``withdrawing from Windows Phone and mobile phone business was a mistake''



Since 2010, Microsoft has been developing and providing an OS and hardware for smartphones called '

Windows Phone .' However, support for Windows Phone ended in 2019 with its successor, Windows 10 Mobile . Regarding Windows Phone, Microsoft's CEO Satya Nadella says, ``Microsoft's withdrawal from the mobile phone business could have been better.''

Microsoft CEO Satya Nadella admits giving up on Windows Phone and mobile was a mistake - The Verge
https://www.theverge.com/2023/10/24/23930478/microsoft-ceo-satya-nadella-mobile-windows-phone



In February 2010, Microsoft announced the smartphone OS ``Windows Phone 7'' as a competitor to Apple's iOS and Android. Windows Phone 7 can play music and videos supported by Microsoft's

Zune music player, as well as play games distributed on Xbox Live .

Finally officially announced the smartphone OS 'Windows Phone 7', thoroughly explained with screenshots and movies - GIGAZINE



After that, Microsoft released updated versions of Windows Phone, such as 'Windows Phone 8' and 'Windows Phone 8.1,' but they were unable to surpass the market share of iOS and Android, and on July 11, 2017, Microsoft released Windows Phone 8.1. Support for 8.1 has ended.

Microsoft ends support for 'Windows Phone 8.1', will the Windows Phone series end as is? - GIGAZINE



In addition, as a successor OS to Windows Phone, 'Windows 10 Mobile' has been distributed since 2015, but it is possible to run common applications by making it a unified platform with the desktop version 'Windows 10', but in 2019 Support ended on December 10, 2017, and Microsoft has no longer distributed an OS for smartphones since then.

In an interview with foreign media Business Insider, Nadella was asked, ``What strategic mistake or wrong decision do you regret?'' ``It was one of the most difficult decisions I made since I became CEO.'' was ``withdrawal from the mobile phone business''.Now that I think about it, I think they could have made Windows Phone and mobile phones work better by reinventing the functions and connections between PCs, tablets, and smartphones. I think so.''


by Phossil.

Nadella is not the first to admit failures in Microsoft's mobile business. In 2019, former Microsoft CEO Bill Gates commented , ``Microsoft's loss to Android was the biggest failure in Microsoft's history.'' Furthermore, former CEO Steve Ballmer said in 2013, ``Microsoft was too focused on developing Windows for PCs in the early 2000s to redeploy staff to new devices like smartphones. 'I regret this the most,' he said , acknowledging the delay in responding to competing services iOS and Android.

After discontinuing support for Windows Phone, Microsoft has been working hard to develop apps for iOS and Android. Office apps etc. are distributed.

A forum related to this article has been set up on the GIGAZINE official Discord server. Anyone can write freely, so please feel free to comment!

• Discord | 'Have you used Windows Phone? Do you want it back?' | GIGAZINE
https://discord.com/channels/1037961069903216680/1166661401666932806

in Mobile,   Software, Posted by log1r_ut