Google agrees to stop advertising ``YouTube TV is $600 cheaper than cable TV''
Google, which advertised its service with the ad ``You can subscribe to YouTube TV for $600 (approximately 90,000 yen) less per year than cable TV,'' was advised to withdraw the claim in the ad. Ta. Google has announced that it will modify or discontinue advertising in accordance with this.
NARB Recommends Google Discontinue Claim that YouTube TV Service is “$600 Less Than Cable”
YouTube TV, which costs $73 a month, agrees to end “$600 less than cable” ads | Ars Technica
https://arstechnica.com/tech-policy/2023/10/youtube-tv-which-costs-73-a-month-agrees-to-end-600-less-than-cable-ads/
Google is developing a subscription television service ' YouTube TV ' limited to the United States. This is a service that allows you to watch TV programs such as FOX and NBC for $ 72.99 per month (about 11,000 yen), and you can enjoy sports and news programs live or on demand.
Google advertised that YouTube TV was ``$600 cheaper than cable TV,'' but cable TV operator
Charter claimed that ``at most it would be cheaper by $219 (approximately 33,000 yen) per year,'' and Google countered that it was ``accurate based on data from a market research company,'' but NAD ruled in favor of Charter, stating that ``YouTube TV and cable TV prices should be more accurately compared.''
According to NAD, Google bases its price on cable TV, including peripherals such as a ' set-top box ,' and simply compares prices with providers like Charter, which offer options that don't require a set-top box. It is said that it is not possible to do so.
Furthermore, the fact that the quality of services offered by YouTube TV and other cable TVs is completely different was also considered to be a factor that made simple comparisons unsuitable. For example, some cable TV shows local sports teams' games, but YouTube TV doesn't.
NAD says, ``If you run an ad that compares it to cable TV, viewers will believe that ``YouTube TV broadcasts exactly the same channels as cable TV.'' This is a rational way to think. 'Yes,' and
Google argued that ``viewers should clearly understand the differences between different services,'' and appealed to the National Advertising Review Board (NARB), but on October 11, 2023, NARB The decision was made to reject Google's argument.
NARB agrees with NAD's judgment and believes that simple comparisons are inappropriate. Google has made it clear that it intends to comply with NARB's decision, announcing that it 'intends to revise or discontinue advertising claims.'
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