Added PC to the survey of TV viewership rate, reflected in the figures from today's broadcasting

ByJeff Werner

TV survey of video viewing rate measured by Video Research was only on TV until now, but from today Monday, July 4, the computer was added to the survey target.

About "Add PC TV" and "Corresponding to Analog Stop" in Television viewer rating survey PDF (PDF file: 140 KB)

The subjects surveyed are personal computers that satisfy the following conditions. It is targeted at desktop PCs that are stationary like general TVs, and it is conditional that terrestrial digital broadcasting can be seen.

A 1: 12 terrestrial digital broadcasting can be watched
* 1 We will exclude viewing of only Seg
* Cable TV company's viewing by digital-to-analog conversion is also applicable
2: Used at home
3: Use by deferment

Last year at the stage of August 2010, Video ResearchWe conducted experiments on the 1 Seg audience rating study and are conducting research so that we can respond to watching programs on movie sites on the Internet and time shift viewing with built-in HDD recorderI was doing.

The GIGAZINE editorial department inquired about the presentation on the video research publicity by telephone, "When I asked about the viewing form subject to survey", "This time it is the one which added the personal computer to the target of the conventional viewer rating survey to the last, We support only the measurement.With respect to one-segment watching and time shift watching, research is proceeding in a corresponding manner in the future ", so viewing in recording and one-segment watching are reflected in the rating It is going to be ahead of me.

According to the public information, "According to the TV, if there is a computer that meets the conditions in the cooperating household of the audience rating survey, it is said that the viewing data of the desktop computer has been reflected in the summary from today Monday, July 4 We will add it as a device as a device ", so it can be said that it began to be handled as a device that conforms to TV to the last rather than targeting a desktop PC focusing on survey.

Although there is a restriction of real-time viewing, if it is said that the program that watches on the personal computer influences the viewer's rating, there is a possibility that a "high-viewing-rate program" with a slightly different tendency will be born .