Sep 29, 2023 12:00:00

Apple is reportedly distributing a memo to employees in preparation for complaints about Fine Woven, which has been described as the ``worst''

Apple has announced a new fabric called 'Fine Woven' to replace leather for iPhone cases and Apple Watch straps. It has been

pointed out that this fine woven material is prone to wear and scratches and cannot enjoy the same deterioration over time as leather. In preparation for such complaints from customers about fine woven, Apple is reported to be distributing a memo to employees with instructions on how to deal with it.

Apple pens memo to retail teams on how to manage FineWoven complaints: 'A luxurious microtwill' - 9to5Mac
https://9to5mac.com/2023/09/25/iphone-15-finewoven-complaints-retail-stores/

At a new product announcement event held in September 2023, Apple announced ``Fine Woven'', an alternative material to leather, along with new products such as the iPhone 15 series, Apple Watch Ultra 2, and Apple Watch Series 9. . Regarding this fine woven material, multiple media outlets have published articles pointing out that it is ``the worst material.''

Apple's leather alternative material ``Fine Woven'' is reported to be the worst - GIGAZINE

Apple-related media 9to5Mac has revealed that Apple has sent a memo to retail store employees with instructions on how to deal with the issue regarding Fine Woven. A memo distributed by Apple to employees says the following:

'Customers may have questions about the new Finewoven look, how it wears over time, and how to care for it. Finewoven is a premium microtwill with a soft, durable suede-like texture. We need to let our customers know that our products are made with.”

Regarding the durability of fine woven fabric, Apple tells customers at retail stores that ``normal use compresses the fibers, which can change their appearance and show signs of wear over time.'' I am instructing you to do so. In addition, Apple seems to have written a memo asking employees to inform them that ``some scars may disappear over time.''

In addition to this, Apple also seems to have noted in the memo that ``the use of MagSafe-compatible fine woven cases and MagSafe-compatible accessories will leave slight marks,'' as has been pointed out previously.

The memo also describes how to care for fine woven products for Apple employees, and the steps are as follows. This is very similar to the care procedure described in ' How to care for Apple products ' published by Apple on its official website.

1: Soak a lint-free cloth in clean water
2: Squeeze until slightly damp
3: Gently rub the fine woven surface with a damp cloth for 1 minute.

The memo is being distributed because Apple is aware of the influx of complaints about fine woven products and believes retail salespeople should be on the same page in how they handle customer questions and complaints. It seems that it was done.

In addition, Apple notes in the memo that ``Fine woven is similar to leather and many other materials,'' and it seems that Apple plans to sell fine woven as an alternative material to leather.