Apple Watch sales manual leaked from Apple, the Apple Store changed to a watch shop?

Reservation acceptance started on April 10, 2015, and it will be released from April 24th as "Apple Watch"is. Multiple kinds of bands are sold so that it can be adapted to various scenes, and since three models also appear in two-sized deployment38 models in allAlthough it is Apple Watch that will also appear, IT-related media 9to5Mac has independently obtained the selling manual of the product and has released its details.

Apple's sales overhaul for Apple Watch will focus on building trust, offering fashion views, upselling bands | 9to5Mac
http://9to5mac.com/2015/03/24/apple-sales-overhaul-apple-watch-fashion/


According to an employee working at the Apple Store, though it cut off the remaining month until the launch of Apple Watch, in order to give advice on fashion and styling to customers considering purchasing Apple Watch, Members seem to be participating in a new training program. Until now, the iPhone, iPad, Mac and so on have been on sale at the Apple Store, but there was little choice in its coloring. However, Apple that starts selling new watches is aimed at furthering trust by allowing employees to give advice on fashion and styling in the conversation with customers like the conventional watch store at the Apple Store That's why.

A new sales training program for Apple Watch is scheduled to be held for two weeks from late March as it is about to be sold, and in the class we will advise customers on the promotion of the iPhone and "Which Apple Watch should I buy?" Points for employees are lectured.

The materials actually used in the sales training program are as follows. In the material, information about the customer is described first, then three kinds of Apple Watch are presented, asking which model should be recommended to the customer.


In the sales training program, employees ask for opinions on "which model should be recommended to customers?", "Since customers are pop style, I think that pink sports bands fit well" and "white straps As you can see, I think that I am very suited to "you can learn about sales practices that you would not have done on the Apple Store in practical form.

In addition, Apple is preparing guidelines on fashion-related advice, and it seems that employees will try to communicate with customers accordingly. Some of the guidelines are as follows.

· Please explain to the customer why this model is recommended rather than explaining which combination is not recommended
· See how well other bands look like to people who already own Apple Watch
· For two or more customers, ask the opinion of "which model is better" to those not considering purchase
· When many customers feel better, they do not hesitate to purchase a high model, so we will not choose a recommended model from the price

About this new sales method, 9to 5Mac comment "It may be quite close to that in watch stores and eyeglasses stores."


Also, Apple seems to be trying to measure how much knowledge a customer has about Apple Watch, and is familiar with "What is Apple Watch excited about" and "what about Apple Watch's features?" It seems that the employee side instructs the customer to ask questions such as "?" The reason for this is that it is because we are flexible in dealing with customers who are familiar with Apple Watch, such as staff who are deeply in knowledge of terminals.

In addition, because Apple Watch needs to pair and use iPhone 5 or later devices equipped with iOS 8.2, employees need to positively ask questions about the devices used by their customers and the OS versions And that. Furthermore, by accurately grasping "what model is sold," you understand what model is selling well to what kind of customer base, and that information will be used in sales talk .


From April 10, 2015 Apple Watch has started accepting reservations, and at the same time it is also possible to try real Apple Watch at the store. Also, from the same day, Apple Store will have four zones "Apple Watch / Apple Watch Sport Sales Corner", "Apple Watch Edition Sales Corner", "Question Corner", "Touch & Try Corner" for Apple Watch It is going to be.