Announcement & release date of iPhone 15 series and details of M3-equipped Mac under development by Apple revealed
The iPhone 15 series, the latest model of Apple's flagship iPhone, will be announced on September 12th or 13th, 2023 and will be released on September 22nd. Bloomberg's Marc Garman predicted.
Apple iPhone 15 Pro Goes on Sale September 22, Announced September 12 or 13 - Bloomberg
Apple's iPhone 15 Event Expected September 12 or 13, Launch on September 22 - MacRumors
https://www.macrumors.com/2023/08/06/iphone-15-event-september-12-or-13/
Apple may be testing an M3 Mac Mini - The Verge
https://www.theverge.com/2023/8/6/23821862/apple-m3-mac-mini-testing-2024
Apple announced its financial results for the third quarter of 2023 just before the announcement of the iPhone 15 series. Among them, it is clear that iPhone sales decreased compared to the same period last year. Despite all the troubles the iPhone has had in the past, its sales have rarely declined year-over-year. In addition, Apple says that the cause of the decline in iPhone sales is ``The US smartphone market has been sluggish over the last few quarters.''
Apple announces financial results for the third quarter of 2023, with total sales of $ 81.8 billion, down 1% year-on-year & with more than 1 billion paid subscriptions, the service sector recorded record-high revenue - GIGAZINE
Garman, who is familiar with Apple-related leaks, expects the iPhone 15 series to receive the biggest update in the past three years. Like the iPhone 6 in 2014, the iPhone X in 2017, and the iPhone 12 in 2020, when the design of the iPhone is renewed, sales of the terminal tend to be very strong. Therefore, for Apple, whose iPhone sales are sluggish, the release of the iPhone 15 series is expected to be a revival.
According to leaked information, the iPhone 15 Pro will have even smaller bezels, and the stainless steel frame will be replaced with a lighter and more luxurious titanium frame. Apple Watch Ultra is one of the Apple products that has already adopted a titanium frame.
In addition, the iPhone 15 Pro is expected to improve the main camera, change from the Lightning port to the USB-C port, and evolve to a faster processor. The leak information on the iPhone 15 series is summarized in the following article.
Report that iPhone 15 Pro will be a new design with USB-C port and further bezelless-GIGAZINE
Garman expects the iPhone 15 launch event to be held on September 12th or 13th, 2023. Furthermore, he mentioned that the release date of the iPhone 15 series will be around September 22, 2023. By releasing the iPhone 15 at this timing, Apple will be able to include one week's worth of sales from the launch of the iPhone 15 series in the financial results for the fourth quarter (July to September) of 2023.
Also, during the 2022 holiday season, Foxconn, which is in charge of manufacturing Apple products, was hit by an accident that prevented it from operating due to the pandemic of the new coronavirus. As a result, in 2022, Apple will have limited supply of the iPhone 14 Pro and iPhone 14 Pro Max, leading to sluggish sales growth.
If the same thing doesn't happen in 2023, Garman expects the iPhone 15 series to post better sales.
In addition, Garman reported that Apple is testing M3-equipped Macs at its headquarters. It seems that this may be announced as early as October 2023. This M3 chip seems to have 8 CPU cores (4 efficiency cores and 4 performance cores), 10 GPU cores and 24GB of unified memory. The M3-equipped Mac under test runs macOS Sonoma 14.1 and is 'probably the next-generation Mac mini,' Garman notes.
The list of 'Macs with M3 under development' confirmed by Garman is below.
・ 13-inch MacBook Air with M3 (codename: Mac 15.1 and J513/J613)
・ 15-inch MacBook Air with M3 (codename: Mac 15.2 and J515/J615)
・ 13-inch MacBook Pro with M3 (codename: Mac 15.3 and J504)
・M3 equipped iMac (codename: Mac 15.4, Mac 15.5, J433 and J434)
・14/16 inch MacBook Pro with M3 Pro/Max (codename: Mac 15.7, Mac 15.8, J514 and J516)
・Mac mini with M3 (codename: Mac 15.12)
The entry model M3 chip has the same number of cores as the M2, with 8 CPU cores and 10 GPU cores. The M3 Pro is a bit more powerful than its predecessor, with 12 CPU cores and 18 GPU cores. And the high-end model M3 Max is predicted to have more than 14 CPU cores and 40 GPU cores. Although these new Macs may boost Apple's struggling Mac business, ``It will take time to be reflected in Apple's performance,'' Garman pointed out.
In addition, Garman also provides unique information on credit cards and
Apple has partnered with Goldman Sachs to provide Apple Card services, but Goldman Sachs said that hundreds of millions of dollars (tens of billions of yen) are lost annually due to support for Apple Card was revealing.
However, according to Garman, both Apple and Goldman Sachs said their partnerships are all going well. ``We are thrilled to have received such a great welcome from both new and existing customers,'' said Apple's head of financial products. In addition, a representative of Goldman Sachs said he was 'satisfied' with the success of the Apple Card.
In addition, Garman points out that developers who create apps for AR devices and Vision Pro announced by Apple are ``low interest''.
Apple has launched a developer lab for the Vision Pro, allowing software developers to try out code on the Vision Pro in Apple's offices. However, it seems that the developers who participated in this session commented that ``I was surprised at the small number of participants because the developer lab room was not filled.''
The reason for the low interest of app developers is that ``Most developers prefer Vision Pro because it sells less than other Apple products and uses technology that confuses many people. It was decided it wasn't worth the bet,' Garman explained.
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