Report that Apple's Vision Pro has had to drastically reduce production due to its complicated design

Apple's AR headset `` Vision Pro '' announced at WWDC 23 in June 2023 will be released in the United States first at $ 3,499 (about 500,000 yen) in early 2024. It is reported that the reason why the Vision Pro will be released more than half a year after the announcement and that it will be released only in the United States at first is because the production plan has been reduced due to the complexity of the Vision Pro design.

Apple forced to make major cuts to Vision Pro headset production plans | Financial Times
https://www.ft.com/content/b6f06bde-17b0-4886-b465-b561212c96a9

Report: Vision Pro Headset's Complex Design Forcing Apple to Make 'Drastic' Production Cuts - MacRumors
https://www.macrumors.com/2023/07/03/apple-vision-pro-dramatic-production-cuts/

It is said that Vision Pro will be released in early 2024, so more than half a year has passed since the announcement on June 5, 2023. We encourage you to develop apps for

However, the financial newspaper Financial Times reported that the target production volume was reduced due to the complexity of the Vision Pro's design and the difficulty of manufacturing, citing testimony from multiple people directly familiar with the manufacturing process.

According to the Financial Times, the Chinese company Luxshare, which is outsourced to manufacture Vision Pro, can manufacture less than 400,000 units in 2024. Separately, according to sources at a supplier that manufactures parts for the Vision Pro, Apple is limiting production to 130,000 to 150,000 units in 2024.

It seems that the most difficult part of Vision Pro parts is the production of the screen, which is the cornerstone of Vision Pro. The Vision Pro is equipped with two micro OLED displays, one for each eye, and at WWDC 23, it was emphasized that this micro OLED display is the cornerstone of comfortable spatial computing.

However, it seems that the yield rate of this micro OLED display is lower than the level required by Apple, making it the most expensive part of the Vision Pro. Sony and TSMC did not respond to requests for comment from Sony and TSMC, according to people familiar with the matter.

Also, it is reported that Apple is developing a cheaper AR headset apart from Vision Pro, but it has been forced to postpone the plan to release this low-priced AR headset. . Samsung and LG are working with Apple to develop headsets, and it seems that they are considering adopting a mini LED display instead of a micro OLED display to lower the price, but Apple also has a micro OLED display in the low-priced version. So, a source told the Financial Times.

According to the Financial Times, ``The production volume has been significantly reduced from Apple's original sales target of'1 million units in the first 12 months.' 'It reflects a lack of confidence in our ability to scale up production after years of missing out.'