Experimenting with A / B test function for YouTube to choose the best thumbnail



YouTube has revealed that it is conducting an initial test of the 'Test & Compare' function that allows you to select the thumbnail with the highest performance from among multiple thumbnails.

Introducing: TEST & COMPARE (aka Thumbnail A/B Testing!) - YouTube


YouTube is making it easier for creators to choose that perfect thumbnail - The Verge
https://www.theverge.com/2023/6/23/23771045/youtube-test-and-compare-ab-testing-thumbnails-feature

YouTube's program manager, Lauren, explains the function.



'Test & Compare' added to YouTube's thumbnail setting screen



Click to go to the thumbnail upload screen.



Three thumbnails can be set here.



Click the menu 'View test report'.



You can compare which of the 3 thumbnails you have uploaded has the best results.



According to Lauren, this thumbnail A/B test feature was the most requested feature from users, and is currently being tested with hundreds of creators. The beta version will be released to thousands of people within the next few months, and will be released to the public in 2024.

in Web Service,   Video, Posted by logc_nt