What are 50 ideas to change your life?



Every human being wants to improve their life. Essayist and writing school owner

David Perel shares 50 ideas that changed his life.

50 Ideas That Changed My Life - David Perell
https://perell.com/essay/50-ideas-that-changed-my-life/



1: Reversal idea
Avoiding stupidity is easier than trying to be smart. Instead of asking, 'How can I help the company?' ask, 'What is hurting the company and how can I avoid it?' It is important to identify obvious points of failure and avoid them.

2: double speak
People can say the opposite of what they really mean when it comes to politics. By saying the opposite of what you really mean, you can lie while pretending to be telling the truth. Writer

George Orwell once said, 'War is peace. Freedom is slavery. Ignorance is strength.'

3: Constraint theory
In a commonly constructed system, the weakest part of the system leads to its overall strength. Focusing on bottlenecks and optimizing the system as a whole improves overall effectiveness, Perel said.



4: Favorite Tampering
Humans sometimes lie about their true opinions and instead state opinions that are socially acceptable.

5: Satanic Deal
'Demonic deals' such as selling souls to the devil in exchange for gaining knowledge may result in larger losses in the long run.

6: Imitation theory of desire
Humans don't know what they want, so instead of creating their own desires, they want what others want. According to Perel, the advertising industry is based on this theory of imitation of desire.

7: Imitation Theory of Conflict
It is said that there is a high possibility that conflicts will arise between similar people, just as civil wars and family disputes are likely to occur. Also, the closer the distance to the other party and the more equal the relationship, the higher the possibility of conflict.

8: talent and genius
It is said that society is good at ``training human talent'' but not at ``cultivating genius''. Also, talented people are good at capturing targets that others can't hit, but geniuses are good at discovering targets that others can't find, Perel said. Talented people and geniuses are polar opposites in their areas of excellence.

9: Competition belongs to losers
Don't copy what others are already doing and avoid competition. If you work for a for-profit company, I advise you to work on problems that you can't solve otherwise.



10: The secret is hidden in plain sight
Many people assume that the more important a secret is, the harder it is to find. However, Perel said, 'The best ideas can come from people who are too famous to be seen.'
11: Endless Now
Content like SNS traps us in an endless cycle of momentary content consumption. The fabric of the modern Internet pulls us away from age-old wisdom.

12: the slope of the demand curve
The more difficult an action is, the fewer people will do it. For example, if you raise the price of a product, fewer people will buy it. On the other hand, if you lower the price of your product, the number of buyers will increase.



13: Find meaningless things
Anything you don't understand or doesn't make sense is a great learning opportunity. Other times, we don't understand the meaning of an action until we can't profit from it.

14: Wisdom of adversity
A logical approach is important to know the scientific truth, but a paradoxical approach is needed to know the truth about human psychology. The most important truths are sometimes counterintuitive, so when you find two contradictory phenomena that are both true, you should begin your quest.

15: The law of click rate deterioration
Many online marketing tactics are short-lived as click-through rates deteriorate over time.

16: Use of Russell
Journalists sometimes replace a word with a synonym that has a different meaning, drastically changing the meaning of the text. As an example, Mr. Perel says, ``Both 'estate tax' and 'death tax' are the words 'inheritance tax', but journalists use them differently.'

17: Opportunity cost
In our lives, when we do one thing, there is a choice to give up another thing. Also, choosing one thing implicitly chooses not to do another.



18: Thought control
Thought control is the idea that by setting permissible boundaries of thought, it is possible to encourage active discussion within those boundaries without restricting speech. On the other hand, ideas that deviate from this boundary are said to be discarded or ignored as unacceptable.

19: Planck's Principle
Science progresses not because people's opinions change, but because new generations of scientists have different points of view. When old customs and views become mere corpuscles, new ways of thinking are accepted and scientific progress is born.

20: Bike Shed Effect
Just as a debate about the color of an astronaut's uniform rages on before devising a complex spacecraft blueprint, so within a project, focusing on ideas that are easy to understand and solve can leave important and complex ideas on the back burner. tend to get lost.

21: Table selection
You don't have to compete with someone stronger than you. It's important to do things within your reach so that you don't have to do the hard things in the first place once you become good at running away from them.



22: Good Heart's Law
Goodhart's law states that once a metric becomes a goal, it loses its effectiveness as a reliable metric.

23: Gal's Law
Complex systems inevitably evolve from simple systems. Designing a complex system from scratch will never work, and patching it to make it work is difficult. That's why it's important to start over with a simple system and gradually build a more complex system.

24: Hook Principle
Simple, clear goals and principles lead to complex, intelligent actions. Complex rules and norms, on the other hand, lead to simple, stupid behavior.

25: Parkinson's Law
People don't want to look lazy, so they find extra work to do even if it's a quick job. ``If you set 6 months to complete a project, it will take exactly 6 months to complete.It is important to set a deadline according to the amount of work,'' said Perel.

26: The Second Law of Thermodynamics
All objects tend towards chaos. According to Perel, the second law of thermodynamics explains why a room that should have been tidied up becomes more and more cluttered over time.



27: The Paradox of Concreteness
In the digital age where individuals use Google search and personalized social media, being specific results in free marketing and differentiation. Focusing on things is said to open up more opportunities and broaden your horizons.

28:Emergence
When things interact, new forms emerge that are often difficult to predict. Also, as a system evolves, the structure of that system can change.

29: Occam's Razor
When there are many different explanations for what happened, the simplest is often taken as the truth. In our quest for truth, we are supposed to eliminate unnecessary processes and trust only the simplest answers.

30: Hikam's Arbitrary Decision
The antonym of 'Occam's Razor' is 'Hickam's dogmatism,' which usually assumes that problems have multiple causes. In the medical world, a person can have multiple diseases at the same time, and this is an example of Hikam's dogmatism.

31: Hormesis
While too much stress can kill you, some stress can help you wake up feeling better and more. Also, 30 minutes of strength training a day is good for your body, but 6 hours of strength training a day will cause excessive damage to your muscles. Setting limits when doing something leads to the best results.



32: Robustness Principle
It is very important in a relationship to hold yourself higher than others want you to be. Also, being conservative in what you do and liberal in what you get from others is key to success in life.

33: Readability
We tend to be blind to things we cannot measure. Not everything that can be counted can be measured, and not everything that can be measured can be counted, but humans tend to manage what they can measure.

34: Equine form theory
Just as far-right and far-left movements have different ideas but look equally violent, extreme conflicts tend to look the same.



35: Availability Cascade
When an idea goes mainstream, it attracts a lot of people because it's popular, not because it's true.

36: Creativity starts at the edge
Things start to change away from the center and then move towards the center. It is said that the most interesting ideas do not come from meetings and discussions, but from standing and casual conversations.

37: Copernicus Principle
The earth is only a small part of the universe and humans are a small part of the earth. There is no special person because we are all revolving in our solar system.

38: Personal monopoly
Companies prioritize people who follow orders and instructions from their superiors, but the internet celebrates creative people. If you work in a creative field, you should strive to be unique in your field. It's also important to find and implement your own style.




39: Consensus Paradox
Unanimous consensus sometimes leads to wrong decisions. In fact, under ancient Jewish law, if a suspect was found guilty by all the judges in a trial, the person was considered innocent.

40: Penny Problem Gap
Common economists assume that demand is linear, but in reality, people's behavior changes dramatically when an activity costs money. ``If it costs $0.001 to send an email, there should be less spam,'' Perel said.

41: Invisible Hand
Rising prices mean less supply and more demand, which encourages more production. Falling prices reflect the opposite, the price of a commodity is a signal of the balance between supply and demand.

42: Base rate
A base rate is the average result of an event over time. Regarding the base rate, Perel said, 'If you start a business, you should avoid doing business in restaurants with low income and intense competition.'

43: Circle of Ability
The limits of one's knowledge are often smaller than one's assumptions. Just as being an expert in one area doesn't make you an expert in another, it's important to be clear about what you know and don't know.



44: Convex
If you want to get lucky, you should look for opportunities with big advantages and small disadvantages. It is possible to create ingenuity that not only benefits you, but also leads to success and innovation.



45: Go For It Window
The big gap between the acceleration of technology and the stagnant society is a new business opportunity. However, despite being accepted when Apple launched the iPhone in 2007, it was not accepted when Google announced Google Glass in 2013. In this way, it is necessary to assess the situation and timing and work on business.

46: Via Negativa
When we have problems, we adopt new habits and introduce fixes. But sometimes taking things away can get you closer to success.

47: The medium is the message
The impact of the Internet on humanity is believed to be much greater than what the Internet claims it is.

48: Resource Curse
Countries rich in natural resources such as diamonds and fossil fuels tend to be developing countries with slower economic growth than countries with less natural resources.



49: The Paradox of Abundance
The average quality of information is getting worse and worse. However, it is believed that the best information is getting better and better. Likewise, market diversity is bad for the average consumer and good for the conscious consumer.

50: Maps don't count as territory
All models are inconsistent in some way, but just as some are still useful, some maps are useful because they are inaccurate. Finding what the map is missing is critical to your success.

51: Extra one
An unexpected gift is important for good hospitality. Just like having a chocolate by your pillow if you're a hotel owner or one extra if you're a baker, if you want to share an idea it's important to share an extra one at the same time.

'These ideas are my course of action and my intellectual life policy. I hope these ideas will stimulate your curiosity,' said Perel.

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