Gmail introduces a blue check mark that shows whether corporate or brand emails are genuine

On May 3, 2023 (Wednesday), local time, Gmail, Google's email service, introduced a ``blue checkmark to determine if a corporate or brand email account is genuine.''

Google Workspace Updates: Expanding upon Gmail security with BIMI

https://workspaceupdates.googleblog.com/2023/05/expanding-gmail-security-BIMI.html

Blue verified checkmarks are coming to Gmail | TechCrunch
https://techcrunch.com/2023/05/03/blue-verified-checkmarks-are-coming-to-gmail/

Gmail will launch “ Brand Indicators for Message Identification (BIMI)” in 2021. This is to display the brand logo as an avatar on the email so that you can see at a glance which company sent the email. This is to increase the reliability of the sender of the mail.

Gmail will soon support BIMI, a ``authentication standard that allows you to see at a glance that companies and brands are genuine'' like Twitter and YouTube-GIGAZINE

Google has updated this BIMI to add a blue checkmark next to the email accounts of companies that have adopted BIMI, so that the email is sent from a trusted account beyond the brand logo. announced that it will be You can see how the blue check mark is displayed in one shot by looking at the image below.

When the mouse cursor is placed on this blue check mark, ``The sender of this email has been confirmed'' is displayed, and it seems that the text indicates that the email is from a reliable company.

Google added a blue checkmark to BIMI, saying, ``Strong email authentication helps users and email security systems identify and stop spam, while also allowing senders to leverage brand trust. This will improve the trustworthiness of the source of our emails, provide an immersive experience for our readers, and help us create a better email ecosystem for everyone.'

Since Twitter started selling blue checkmarks for a fee, new blue checkmarks have been added on various platforms, and blue checkmarks have been added to Facebook and Instagram in the form of `` Meta Verified ''. In addition, the business SNS LinkedIn has also introduced a blue check mark .

`` Meta Verified '' where you can get Facebook and Instagram authentication badges for 1600 yen per month starts in the United States - GIGAZINE

In the first place, Twitter is not the only one that authenticates accounts with a blue check mark. Platforms such as YouTube, Pinterest, and TikTok also use blue checkmarks to indicate that the account owner is a real celebrity or business.

In addition, Gmail will introduce BIMI updates to both Workspace accounts and personal Google accounts from May 3, 2023, and a blue check mark will appear next to the account name soon. .