Apr 28, 2023 11:00:00

Microsoft brand mouse and keyboard will be discontinued, and will be integrated into the Surface brand in the future

An IT news site, The Verge, has revealed that Microsoft is planning to discontinue production of 'Microsoft brand' peripherals and integrate them into the Surface brand.

Microsoft's mice, keyboards, and webcams are being discontinued in favor of Surface accessories - The Verge

https://www.theverge.com/2023/4/27/23700998/microsoft-keyboard-mouse-webcam-discontinued-surface-brand

In a statement to The Verge, Dan Lacock, senior communications manager at Microsoft, said in a statement to The Verge, 'Going forward, we will focus on our portfolio of Surface-branded accessories for Windows PCs, including mice, keyboards, pens,

docks and adaptive accessories . , Surface-branded PC accessories will continue to be offered, while sales of existing PC accessories such as Microsoft-branded mice, keyboards, and webcams are limited to stock.'

This report is in response to a report on April 27, 2023 by Nikkei Asia, an English-language media of Nikkei Shimbun, which specializes in Asian news. Nikkei Asia reported in this article that ``Microsoft will reduce production of Surface accessories and consolidate resources due to sluggish PC sales.'' It will be reduced and integrated into the Surface.'

Surface brand keyboards and mice produced by Microsoft are generally sold in the premium price range and were differentiated from Microsoft brand products in the low price range. It is unknown at the time of writing the article whether or not low-priced accessories that were previously Microsoft brands will appear in the Surface brand due to future unification.

According to The Verge, the Surface brand does not have a lineup of webcams intended for general use, and the one with the closest specifications is the corporate webcam '

Surface Hub' that costs $ 799.99 (about 106,000 yen). 2 smart camera ”.

Also, the fact that the Microsoft brand keyboard will no longer be produced means that the well-established Microsoft brand ergonomic keyboard will also disappear. The Surface brand has similar keyboards, but they're nearly double the price.

Amazon.co.jp: Microsoft Ergonomic Keyboard LXM-00018: Wired Comfortable Operation Cushioned Palm Rest USB Connection (Black): Computers & Peripherals

Amazon.co.jp: Surface Ergonomic Wireless Keyboard (English Key Layout): Personal Computer Peripheral Equipment

Microsoft has previously announced that it will cut 10,000 jobs and change its 'hardware portfolio.' Since then, the PC market has continued to struggle, and Microsoft's device sales, including Surface, peripherals, and HoloLens, recorded a 30% year-on-year decline in the most recent third quarter results.

Microsoft's revenue exceeded 7 trillion yen, up 7% year-on-year & net profit increased 9%, while hardware sales such as PC and Xbox decreased 30% - GIGAZINE

by Mike Mozart