Acer CEO says laptop prices will rise by 10% due to Trump's tariffs
In an interview with
Acer to raise prices by 10pc in response to Trump's tariffs
https://www.telegraph.co.uk/business/2025/02/16/computer-giant-to-raise-prices-by-10pc-in-response-to-trump/
Trump tariffs result in 10% laptop price hike in US says Acer CEO | Tom's Hardware
https://www.tomshardware.com/laptops/acer-ceo-10pc-price-rise-tariffs
Acer CEO says its PC prices to increase by 10 percent in response to Trump tariffs - Ars Technica
https://arstechnica.com/gadgets/2025/02/acer-ceo-says-its-pc-prices-to-increase-by-10-percent-in-response-to-trump-tariffs/
Acer to hike PC prices 10% in US, cites Trump's China tariff • The Register
https://www.theregister.com/2025/02/18/acer_hikes_us_prices/
Tariffs have forced Acer to increase laptop prices by 10% | Windows Central
https://www.windowscentral.com/hardware/laptops/acer-announces-laptop-price-increase-tariffs
In February 2025, President Donald Trump signed a new executive order imposing additional tariffs of 25% on imports from Canada and Mexico and 10% on imports from China. The order is explained as being intended to address the 'extraordinary threat posed by narcotics imported from abroad, including deadly fentanyl,' but also clarifies that de minimis exemptions do not apply to imports from the affected territories.
President Trump signs executive order to impose additional tariffs on China, Canada, and Mexico and end tariff exemptions for low-cost imports, potentially affecting low-cost online shopping apps such as Alibaba, SHEIN, and Temu - GIGAZINE
Chen said that the additional tariffs will increase the selling price of Acer PCs by about 10% from March 2025. 'We'll have to adjust our prices for end users to reflect the tariffs,' Chen said in an interview. 'Because of the import taxes, we'll probably have to base our prices on a 10% increase. It's very simple.'
According to reports, Acer has decided to raise the prices of PCs sold in the United States in the third week of February 2025. In addition, since President Trump signed the executive order on additional tariffs on February 1, 2025, it seems that products exported from China before February will not be affected by the tariffs. Therefore, Acer PCs exported after February will be subject to price increases due to the additional tariffs.
The most expensive laptop sold by Acer is the gaming laptop '
Chen also pointed out that the additional tariffs imposed by the US could be an excuse for other PC manufacturers to raise prices by 10%, but no other PC manufacturers have made any statements about raising prices. Acer relocated part of its desktop PC assembly base from China during the first Trump administration.
According to the Consumer Electronics Association, 80% of the laptops imported into the United States are made in China. Therefore, it is predicted that an additional 10% tariff could reduce the purchasing power of American consumers by $90 billion to $143 billion (approximately 13.68 trillion to 21.76 trillion yen), and laptop sales could also fall. In addition, even if sales of Chinese-made laptops fall, it seems that the increase in production of American-made laptops will be only 8%.
A senior supply chain analyst at Digitimes pointed out that if the 25% tariff on semiconductors that the US government is considering is realized, companies such as NVIDIA, AMD, and Apple may also raise the prices of their products. One of the reasons for the US government to impose tariffs on semiconductors is to 'pressure semiconductor manufacturers such as TSMC and Intel to strengthen manufacturing in the US.'
Related Posts:
in Hardware, Posted by logu_ii